Keds


Keds Nabs Taylor Swift as Face of its New “Ladies First” Campaign

Keds Average Girl

What does it mean to be a woman today?According to Keds® Ladies First Since 1916, it's about women who create their own paths, … [Read more...]

Keds Unveils All-New Collaboration with Skincare Brand eos

Styles from the new Keds X eos collection.

Lexington, MA—So what’s the relationship between American footwear brand Keds and eos, those Easter egg-like lip balm? Plenty … [Read more...]

Wolverine’s Strong Q4 Earnings Meet Expectations

Style ambassador for Wolverine's Keds brand: Taylor Swift

Rockford, MI—Wolverine Worldwide today reported a record fourth quarter but a “weak” annual forecast resulted in lower share … [Read more...]

Wolverine Q2 Earnings Beat Estimates, But Store Closures Planned

Most of the planned store closures include Stride Rite, Wolverine's kids shoe shoes

Rockford, MI—Wolverine World Wide, Inc. reported Tuesday an increase in its second quarter profit and sales, but also plans to … [Read more...]

Wolverine Q1 Profit Beats Estimates Even as Sales Slowed

Spring Styles at Hush Puppies

Rockford, MI—While sales of its brands such as Merrell, Hush Puppies, Saucony, Keds and Stride Rite were stymied by lower traffic … [Read more...]

Week in Review: 10 Not-to-Miss Articles

Ann Inc.'s LOFT is one of many retailers holding events celebrating upcoming International Women's Day on March 8.

New York—While St. Patrick’s Day isn’t celebrated for another 10 days or so, retailers may get a bit of the luck of the Irish from … [Read more...]

Taylor Swift’s Next Hit: Keds for Spring

KEDS TAYLOR SWIFT

Lexington, MA—Taylor Swift has proved herself no one-hit wonder on the music charts…and in footwear too. The latest collaboration … [Read more...]

Wolverine Narrows Q4 Loss on Strong Sales

Taylor Swift's Spring picks at Wolverine's Keds brand

Rockford, MI—Wolverine World Wide Inc. today reported that its fourth quarter loss narrowed thanks to strong sales increases from … [Read more...]

Wolverine Worldwide Nabs “Company of the Year Award” (Again)

Snow 'n Steady: Wolverine Worldwide's Wolverine brand also was a footwear award winner

New York—Wolverine Worldwide and its brands have been stepping up their marketing in the last few years, a strategy that evidently … [Read more...]

Wolverine Q3 Profit Jumps, Boosted by Its Collective Brands Buys

New Taylor Swift for Keds Holiday Collection

Rockford, MI—Wolverine World Wide Inc. today reported that its third quarter net earnings grew 66% boosted by contribution of the … [Read more...]

Hollister + Keds Exclusive Available Online

Blue Floral

New Albany, OH–This back-to-school season fans of Hollister Co. can shop their favorite looks from head to toe. Through a … [Read more...]

Wolverine Q2 Profit Falls on Acquisition Costs

Wolverine-070913

Rockford, MI—Wolverine Worldwide reported Tuesday a 13% decline in its second quarter profits due to expenses relating to its … [Read more...]