View Post

“Hello, World!”: J. Crew’s International Campaign to Engage Shoppers

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

New York—Even though J. Crew has yet to open its first international location, the specialty retailer is making sure potential customers around the world know exactly what it is and what its shoppers are like. The company–which recently announced a partnership with Lane Crawford to sell merchandise in China–also sells …