View Post

JCPenney Taps Top Kraft Executive to Be Marketing Chief

In Industry News, Marketing, What's New by Jeff PrineLeave a Comment

Plano, TX—JCPenney today filled a longstanding vacancy on its top executive list. Confirming rumors, the department store named Debra Berman as senior vice president of marketing, effective August 2. Last month, Advertising Age reported that Berman, who had been vice president, vice president, marketing strategy and engagement, directing global brand …

View Post

JCPenney Reinstates Dress Code for Associates

In Industry News, Reports, What's New by Accessories StaffLeave a Comment

Plano, TX—Myron “Mike” Ullman, the interim chief executive who returned to steer JCPenney after the disastrous tenure of Ron Johnson, continues to reverse many of the mandates Johnson instituted. The latest, according to Bloomberg News, is reversing the relaxed dress code Johnson implemented, namely that employees, including sales associates, could …