JCPenney


Has JCPenney’s New Strategy Lost It Millions of Shoppers?

JCPenney shoppers

Worthington, OH—JCPenney may have instituted its “fair and square” everyday low price strategy and discontinued its price … [Read more...]

Johnson: JCPenney to Reveal Holiday Plans on Nov. 1

Attention Getter: Ron Johnson, JCPenney's CEO

New York—In town to speak at a luncheon sponsored by The Robin Report, JCPenney CEO Ron Johnson told CNBC that the department … [Read more...]

JCPenney’s Next Big In-Store Initiative: Supporting Breast Cancer Research Foundation

jcpenney-Breast-Cancer-Research-Foundationthumbjpg

Plano, TX—JCPenney is making sure its support of breast cancer research doesn’t get lost in all the conundrum surrounding its … [Read more...]

JCPenney: Shops Concepts Outperforming Rest of Store

New Liz Claiborne shop concept inside JCPenney

Plano, TX—Comparable store sales are trending 20% higher at JCPenney’s new shop concepts—such as Izod, Liz Claiborne, … [Read more...]

Despite Dismal Q2 Report, Johnson Says JCPenney “On Track

New jeans shops, including Levi's, premiered this month and CEO Ron Johnson says they are performing well.

Plano, TX—Despite reporting that JCPenney swung into a second quarter loss with a 23% dive in sales, CEO Ron Johnson said the … [Read more...]

Johnson Reaches Out to JCPenney Shoppers

Attention Getter: Ron Johnson, JCPenney's CEO

Plano, TX—Ahead of a second quarter earnings report being released later this week, JCPenney CEO Ron Johnson is reaching out to … [Read more...]

JCPenney Unveils First Shops Concept

IPads will be available for shoppers to use at JCPenney's new Levi's Shops scheduled to open in 700 stores next month.

Plano, TX—While there has been much speculation about JCPenney’s “Fair and Square” pricing strategy, the latest part of … [Read more...]

JCPenney Tweaks Price Strategy—Again

JCPenney

Plano, TX—JCPenney is reportedly rethinking one of the points in its three point everyday low pricing strategy and bringing back … [Read more...]

Steve Madden: Handbags “on Fire”

Summer 2012 style at Steve Madden

Long Island City, NY—Double-digit growth in its wholesale footwear and accessories business helped give Steve Madden a 13% … [Read more...]

JCPenney Sells Mall Real Estate Stake for $248 Million

jcpenneystore

Plano, TX—As part of cash-raising (and cost-cutting) efforts to finance its "Fair and Square" transformation, JCPenney said … [Read more...]

JCPenney’s Johnson: “We’re Sticking to Our Plan”

Attention Getter: Ron Johnson, JCPenney's CEO

Aspen, CO—Despite layoffs, controversy over eliminating coupons in favor of a everyday low price strategy, a marketing misfire, … [Read more...]

JCPenney Taps “Project Runway” Judge for Fashion Post

Nina Garcia backstage at Michael Kors' Fall 2012 runway show

Plano, TX—Although JCPenney has mum about its partners for its upcoming specialty-shops-with-the-store concept (save Cynthia … [Read more...]

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