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Report: Simple Campaigns Can Help Retailers Reach Latinos at Holiday

In Industry News, What's New by Accessories StaffLeave a Comment

There are simple, cost-effective, and easily-executable campaigns targeting specific cultural customer segments can work well to cut through the holiday clutter and yield powerful results. For instance, The Commons Mall, located in a diverse suburb near Seattle called on Latina Creative Agency (LCA), devised a campaign to help build engagement, …

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Report: Fulfillment Improvements Boost Holiday E-commerce Sales

In Industry Experts, What's New by Accessories StaffLeave a Comment

Industry Experts

New York—E-commerce flourished within a moderately strong 2014 holiday season, growing 16% year-over-year to $72.03 billion, according to  eMarketer’s “Holiday Shopping Preview” report. Retail overall had more moderate success, with sales rising 3.5% to $850.58 billion. Similar growth patterns should repeat next year, when e-commerce will grow 14.4% and retail …

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Kohl’s Q4 Results Beat Estimates, to Increase Omnichannel Spending

In Industry News, Reports, What's New by Jeff PrineLeave a Comment

Menomonee Falls, WI—Kohl’s Corp. reported today a better-than-expected fourth quarter as its comparable store sales improved. The department store posted a 17% increase in its fourth quarter earnings to $369 million, or $1.83 per share, “driven by higher sales, comps growth and prudent management of expenses and inventories.” Net revenue …