Forrester Research


Study: Retailers Say Mobile Is No. 1 Digital Priority

Shop.org

Washington—Faced with a growing army of shoppers connected via their mobile devices, retailers overwhelmingly agree mobile must be … [Read more...]

Study: 87% of Online Retailers Have Beefed Up Mobile Capabilities

Smartphone Shopping

Huntington Beach, CA—Online shoppers can expect even more emails from online retailers, all aiming to keep up with the growing … [Read more...]

Nine West Uses iPad App to Fuse Online and In-Store Shopping

A page from the Nine West iPad app

New York—Fears that mobile will replace in-store shopping are proving to be unfounded. Nine West is a great example of a … [Read more...]

Retailers’ Mobile Financial Investments Remain Conservative According to Shop.org

tablet shopping

Denver – Retailers remain prudent in their financial investments when it comes to mobile objectives, showing tempered future plans … [Read more...]

Study: Retailers Leveraging Tablet Computers to Elevate Boost Sales

tablet shopping

Washington–Consumers are doing more than reading and playing “Word with Friends” on their tablet computers. By the end of this … [Read more...]

Online Sales to Comprise 9% of All Retail by 2016

Online Shopping

New York—With Cyber Mondays hitting all time sales records over the last two years, it should come as no surprise that online … [Read more...]

Report: U.S., E.U. Online Sales to Hit $279 Billion by 2015

Online Sales

Cambridge, MA--Online retail in both the United States and Western Europe will continue on a double-digit growth trajectory over … [Read more...]

The New Mobile Economy

Gucci updates fans with its iPhone app

As American consumers adopt hand-held shopping, are retailers all thumbs when it comes to “m-commerce?” Jeff Prine … [Read more...]