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Data Security, Omnichannel Initiatives Top Retail CIOs’ Priority Lists

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Industry Experts

Washington—With recent high-profile data breaches and the growing need to deliver a unified and differentiated customer experience, retail CIOs agree that security and digital innovation are top priorities for 2015. According to the 2015 National Retail Federation/Forrester Research Inc.’s Retail CIO Agenda 2015: Secure and Innovate report, managing data security …

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Study: Retailers Say Mobile Is No. 1 Digital Priority

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Washington—Faced with a growing army of shoppers connected via their mobile devices, retailers overwhelmingly agree mobile must be the No. 1 priority for their digital business this year. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online survey, which surveyed 70 retailers in October and November 2013, more …

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Study: 87% of Online Retailers Have Beefed Up Mobile Capabilities

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Huntington Beach, CA—Online shoppers can expect even more emails from online retailers, all aiming to keep up with the growing phenomenon of mobile shopping. And as e-tailers strive to increase their market share, they are investing heavily in tried-and-true favorites: email and paid search. According to Shop.org/Forrester Research’s new study, …

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Retailers’ Mobile Financial Investments Remain Conservative According to Shop.org

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Denver – Retailers remain prudent in their financial investments when it comes to mobile objectives, showing tempered future plans for spending on mobile and tablet initiatives despite the industry buzz. According to the 2012 Shop.org/Forrester Research Inc. State Of Retailing Online survey, 50% of retailers surveyed say they spent less …