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Fam Brands/Bally Total Fitness Signs Licensee for Fitness Monitoring, Wearable Tech

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Commerce, CA—FAM Brands has been aggressively signing licensees for its fitness brands. The latest related to one of the hottest categories at retail: wearable technology. Last month, Sakar International became the latest licensee to ink a deal with FAM’s Bally Total Fitness brand for wearable technology, fitness monitoring and electronic …

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Marika Signs Multi-Year License Agreement with Glance Eyewear

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Commerce, CA and New York—Marika, the shape-enhancing activewear and yoga brand belonging to FAM Brands, continues to expand into licensed accessories. Following recent licenses in handbags, hosiery and footwear, Marika announced this week it had signed a signed a multi-year licensing agreement with Glance Eyewear for women’s sunglasses and reading …

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Marika Signs Multi-Year Licenses For Hosiery, Footwear

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Commerce, CA—Marika, the shape-enhancing activewear and yoga brand belonging to FAM Brands, recently signed a multi-year licensing agreements with Wiesner Products Inc. for women’s hosiery and with SG Companies for women’s footwear. The new licensees will add to the brand’s expanding portfolio of licensees and complement the existing Marika active …