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Banana Republic To Launch “Mad Men” Collection

Banana Republic launches the full collection in its own stores on August 11.

New York—Although “Maddicts” will have to wait until March 2012 to see the next season of “Mad Men,” fans next month can buy … [Read more...]

Express Adds Facebook Shopping

Express

New York—Social commerce—using social media as a means to not only reach consumers but also sell them merchandise—got a boost … [Read more...]

E-Tailing Report Shows Further E-Commerce Investments

E-tailing graphic

Chicago--E-commerce is growing, and as a result, merchants will be investing “significantly more” in 2011 compared to 2010, … [Read more...]

L’eggs Returns with New TV Ad Campaign, Updated Image

L’EGGS

Winston-Salem, NC—L’eggs, one of the iconic brands in American hosiery, has launched a new TV commercial, national ad campaign, … [Read more...]

Watch Brand Seeks ‘New Faces’ on Facebook

Elysee Watches 'Face of the Month'

New York—Elysee Watches is looking for some new faces—and not just on the dials of its European-made watches.The company, … [Read more...]

A Generation Gap?

Consumerology: the wheel of engagement for today's consumer

While accessories benefitted from a return to discretionary spending, Marshal Cohen of The NPD Group, Inc. cautions that future … [Read more...]

Nearly 83% of Sites Surveyed Engage in ‘F-Commerce’

F-commerce logo

Chicago—Try to keep up…there’s yet another term for our growing vernacular: F-Commerce (F as in Facebook, although it also … [Read more...]

Pandora Builds Bracelet Apps

Pandora apps

Columbia, MD—Attention bead heads! Pandora is making it possible to shop for its collectible beads from your iPhone and Facebook … [Read more...]

Hanes Launches Holiday Sock Drive on Facebook

The "Sock-o-Meter" keeps track of the number of pairs Hanes will donate when consumers "like" the brand on Facebook

Winston-Salem, N.C.—Hanes wants to friend you on Facebook. It’s all part of Hanes’ virtual holiday sock drive that benefits. … [Read more...]

Gap’s Rebranding a Distrastrous Move?

gap logo

San Francisco--Just as BP's handling of the worst oil spill in U.S. history earlier this year is already a public-relations case … [Read more...]

Coach Tops 2010 Luxury Digital IQ Index

Coach

New York — Coach, Ralph Lauren, Louis Vuitton and Burberry are among the luxury goods brands to make the top 10  in the second … [Read more...]

Vera Bradley Looking for Its Next Top Model

Vera Bradley

Orlando--Handbag, travel, stationery and eyewear designer Vera Bradley is looking for its next model.Vera Bradley is looking … [Read more...]