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New York—Social commerce—using social media as a means to not only reach consumers but also sell them merchandise—got a boost … [Read more...]

E-Tailing Report Shows Further E-Commerce Investments

E-tailing graphic

Chicago--E-commerce is growing, and as a result, merchants will be investing “significantly more” in 2011 compared to 2010, … [Read more...]

L’eggs Returns with New TV Ad Campaign, Updated Image

L’EGGS

Winston-Salem, NC—L’eggs, one of the iconic brands in American hosiery, has launched a new TV commercial, national ad campaign, … [Read more...]

Watch Brand Seeks ‘New Faces’ on Facebook

Elysee Watches 'Face of the Month'

New York—Elysee Watches is looking for some new faces—and not just on the dials of its European-made watches. The company, … [Read more...]

A Generation Gap?

Consumerology: the wheel of engagement for today's consumer

While accessories benefitted from a return to discretionary spending, Marshal Cohen of The NPD Group, Inc. cautions that future … [Read more...]

Nearly 83% of Sites Surveyed Engage in ‘F-Commerce’

F-commerce logo

Chicago—Try to keep up…there’s yet another term for our growing vernacular: F-Commerce (F as in Facebook, although it also … [Read more...]

Pandora Builds Bracelet Apps

Pandora apps

Columbia, MD—Attention bead heads! Pandora is making it possible to shop for its collectible beads from your iPhone and Facebook … [Read more...]

Hanes Launches Holiday Sock Drive on Facebook

The "Sock-o-Meter" keeps track of the number of pairs Hanes will donate when consumers "like" the brand on Facebook

Winston-Salem, N.C.—Hanes wants to friend you on Facebook. It’s all part of Hanes’ virtual holiday sock drive that benefits. … [Read more...]

Gap’s Rebranding a Distrastrous Move?

gap logo

San Francisco--Just as BP's handling of the worst oil spill in U.S. history earlier this year is already a public-relations case … [Read more...]

Coach Tops 2010 Luxury Digital IQ Index

Coach

New York — Coach, Ralph Lauren, Louis Vuitton and Burberry are among the luxury goods brands to make the top 10  in the second … [Read more...]

Vera Bradley Looking for Its Next Top Model

Vera Bradley

Orlando--Handbag, travel, stationery and eyewear designer Vera Bradley is looking for its next model. Vera Bradley is looking … [Read more...]

Social Networks Spice Up E-Commerce

Social Commerce

The development of e-commerce is expected to result in a seismic shift in the retail of fashion products, with latest research … [Read more...]