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“Pennies from Heaven” Campaign Benefits Afterschool Programs

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Plano,TX—JCPenney is looking for a penny (or two, three, four, etc) for its shoppers’ thoughts to help raise money to fund much-needed afterschool programs. The drive invites shoppers in more than 1,100 JCPenney communities to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference …

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Despite Divorce Plans, Jennifer Lopez, Marc Anthony Collections on Schedule

In Marketing, People, What's New by Accessories StaffLeave a Comment

Menomonee Falls, WI—While the timing of Jennifer Lopez’ and Marc Anthony’s divorce announcement couldn’t be more inopportune, Kohl’s still plans to launch their namesake collections in September. Kohl’s had called the launch of its exclusive Lopez and Anthony merchandise the largest in its history and the first time a celebrity …

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E-Tailing Report Shows Further E-Commerce Investments

In eCommerce, Industry News, What's New by Accessories StaffLeave a Comment

Chicago–E-commerce is growing, and as a result, merchants will be investing “significantly more” in 2011 compared to 2010, according to the e-tailing group’s 10th Annual Merchant Survey. While the full report is available for purchase, a summary reveals the following: 90% of merchants anticipate Internet revenues will increase over last …

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A Generation Gap?

In Features, Marketing, What's New by Jeff PrineLeave a Comment

Features

While accessories benefitted from a return to discretionary spending, Marshal Cohen of The NPD Group, Inc. cautions that future growth requires marketing to an entirely new consumer. Jeff Prine dissects the numbers You could almost hear a gasp of relief as fourth quarter sales tallies came in from the U.S. …