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Shopping Study: Not All Social Media Sites Are Equal

In Industry News, What's New by Accessories StaffLeave a Comment

Denver—Facebook may be generating the lion’s share of social media-driven shopping sessions, but Pinterest is driving the highest average spending per online shopping session. Perhaps because Pinterest’s image-oriented interface and curated content appear to be more effective than 140-character tweets in driving traffic to retail sites. That’s what RichRelevance, a …

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Share Digital Postcards with Swarovski’s Erika and Eliot App

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

New York—They’re sparklier than those pesky Travelocity gnomes and a lot more fun to travel with. At least that’s the idea behind Swarovski’s latest marketing program, which incorporates characters Erika and Eliot—bejeweled figures introduced into the line in 2008. The app, which is available through Facebook, allows users to upload …