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Retailers’ Top Online Tactics: Email, Display Ads, Searches

online copy

Los Angeles—Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic … [Read more...]

Steve Madden Launches New Socially Integrated Website

smadden

Long Island City, NY—When Steve Madden, designer and marketer of fashion footwear and accessories for women, men and children, … [Read more...]

Millennial Survey: Social Media a Key Shopping Tool

millennials

New York—They’re a generation that is larger and may have more impact on society than the Baby Boomers did: the Millennials. And … [Read more...]

Predictions for Top Social Media Trends at Retail

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Seattle—For 2013, retailers largely surpassed their sales goals despite a relatively short shopping season, poor weather … [Read more...]

Barneys Hires Civil Rights Expert Following Racial Discrimination Charges

Last year Change.org started a petition sign asking Jay Z to quit his relationship with Barneys New York

New York—In the wake of a public outcry following alleged incidents of racial discrimination by its sales associates, Barneys New … [Read more...]

Shoppers Change Their Strategies This Back to School Season

Back to School graphic

Los Angeles—Back to School may be an even more integral part of 2013 retail sales than ever before, especially as retailers look … [Read more...]

Facebook Flash Sale Site Looking for Fast Shoppers

Example of a designer-inspired necklace available on a flash sale.

Chicago—A new Facebook-based accessories flash sales site is hoping consumers will “Like” it.Online flash sales aren’t new (just … [Read more...]

Your Trade Show Connection: BJI’s New Social Circle

BJI Social Circle

New York—AccessoriesTheShow (ATS) doesn’t start until Sunday, May 5, at the Javits Center, but that doesn’t mean you can’t view … [Read more...]

Marc Jacobs, Saks Each Win 2 Prizes at Fashion 2.0 Awards

Robert Verdi and Simon Doonan at the 4th Annual Fashion 2.0 Awards

New York—Where better to honor tech-savvy individuals and companies at the 4th Annual Fashion 2.0 Awards than the School of Visual … [Read more...]

Bon-Ton Runs Healthy Heart Campaign

BonTon

Milwaukee, WI—It’s February and hearts are everywhere. Whether one is practically bursting with love or could use a little repair, … [Read more...]

Pinterest vs. Facebook: Which Site Wins at Engaging Shoppers?

Facebook vs Pinterest

Los Angeles—Which social media site is most likely to act as an impetus for a consumer to buy?Well, if the third in a series … [Read more...]

Facebook to Add “Want” Button in Retail Test

Facebook

Menlo Park, CA—The social media world has been rife with rumors about how Facebook is planning to add more features to its famous … [Read more...]