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Retailers’ Top Online Tactics: Email, Display Ads, Searches

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Los Angeles—Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June, search engine marketing is lauded …

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Predictions for Top Social Media Trends at Retail

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Seattle—For 2013, retailers largely surpassed their sales goals despite a relatively short shopping season, poor weather conditions and weak consumer confidence. That was due in part to retailers’ proactive use of social media campaigns, deeply discounted deals, free shipping and last-minute customers rushes. Blueocean Market Intelligence analyzed the online data …