Americana Style Guide


We're all #TEAMUSA these days, with Memorial Day in May, Independence Day in July, the Olympics in August and Election Day in … [Read more...]

Item of the Day: Lacoste Floating Sunglasses

Lacoste Floatable Sunglasses.pdf - Adobe Acrobat Pro Extended

For anyone who has ever lost a pair of their favorite sunglasses at the bottom of the (pick one) lake, ocean, bay, river... this … [Read more...]

Spotted: Vanessa Hudgens

FENDI Iridia Sunglasses for Vanessa Hudgens

Whose wearing what and where? Our latest celebrity street sighting is actress Vanessa Hudgens, who showed up recently in Los … [Read more...]

Item of the Day: The Knitting Therapist

knitting therapist - Copy

Grannies and knitting might go hand in hand, but these “grannies” have an edgy twist.Created by Ingrid Wright--a full-time New … [Read more...]

Eponym to Expand Steven Alan Eyewear

feature sunglasses

After the initial success of its deal with Eponym, designer and retailer Steven Alan has expanded and extended its licensing … [Read more...]

Laura Bailey Joins Zanzan Eyewear

Laura Bailey

British model Laura Bailey has joined London-based Zanzan Eyewear, a high-end maker of sunglasses, as a director and "creative … [Read more...]

Trend Finder: Tropical Birds, Leaves and Butterflies


Summer is just a few months away but as early as now, many brands and designers have been keen on tropical inspired style. Fruits … [Read more...]

Luxottica Signs Valentino EyewearLicense


Valentino has partnered with Luxottica Group on a new and exclusive eyewear license agreement for the design, manufacture and … [Read more...]

Marchon Renews Eyewear License with Lacoste


Eyewear manufacturer and distributor Marchon Eyewear, Inc. has renewed its global licensing agreement with Lacoste, a leading … [Read more...]

Swatch to Return to Eyewear in Deal with Safilo


Biel, Switzerland—Two accessories giants are combining efforts. Today, Swatch Group, the largest watch manufacturer, and Safilo … [Read more...]

Safilo Renews Partnership with Special Olympics


Padua, Italy--Better performance comes with better vision. This credo seems to explain why eyewear group Safilo recently announced … [Read more...]

Visionworks Focuses on Younger Generations with Project Runway Junior Sponsorship

Visionworks Project Runway Junior

San Antonio, TX—The ever-popular “Project Runway” has had its share of sponsorship and tie ins with the fashion industry. Now, its … [Read more...]