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10 Minutes With…BaubleBar

In Profiles, What's New by Lauren ParkerLeave a Comment

A new $10 million investment is set to make BaubleBar’s already-hot fashion jewelry site even hotter. Founded in 2011 by two friends from Harvard Business School, New York-based jewelry e-tailer BaubleBar has since been setting the fashion jewelry world on fire because it understands what women want: trend-driven fashion jewelry …

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Google Launches Enhanced Ecommerce Analytics Tools for E-Tailers

In Industry News, What's New by Accessories StaffLeave a Comment

Google Launches Enhanced Ecommerce Analytics Tools for E-tailers E-tailers thrive on consumer behavior (and conversion) data and Google’s Enhanced Ecommerce tool aims to help those retailers collect it. With this new (and free!) tool, businesses can gain clear insight into new important metrics about shopper behavior and conversion including: product …