View Post

Study: 87% of Online Retailers Have Beefed Up Mobile Capabilities

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Huntington Beach, CA—Online shoppers can expect even more emails from online retailers, all aiming to keep up with the growing phenomenon of mobile shopping. And as e-tailers strive to increase their market share, they are investing heavily in tried-and-true favorites: email and paid search. According to Research’s new study, …

View Post

“Sockpreneurs” Slip onto Success with Sock 101

In Industry News, What's New by Accessories StaffLeave a Comment

Kansas City, MO—They are a trio of self-described “sockpreneurs”: an entrepreneur, an attorney and marketing strategist, and another lawyer and “media man.”  After meeting at a networking coffee and brainstorming ideas, they came up Sock101. Seeing the trend toward more fashionable socks—especially in the previous dour men’s offerings, partners Dave …