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Target Teams With Who What Wear on Accessories, Apparel Launch

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Yesterday, editorial platform and e-commerce site whowhatwear.com announced the inauguration of its first clothing and accessories line, a collaboration with Target launching in February of 2016. The exclusive collection will feature classics and on-trend items, with all pieces priced under $50. “We’ve kind of taken our expertise as fashion editors …

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Banana Republic, CFDA Partner to Support Emerging U.S. Designers

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New York—Made—and designed—in the USA is something that’s on the minds of many retailers these days—from Walmart to Macy’s to online up-and-comers that expose small struggling designers. Now Banana Republic and the Council of Fashion Designers of America (CFDA) are joining forces to support emerging designers based in America who …

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Macys.com Launches Alliance to Provide Independent Designers an Outlet

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New York—Determined to attract yet another generation to its department store business, Macy’s today announced the launch of a collaboration with online fashion tech start-up company Nineteenth Amendment on macys.com. The exclusive partnership will expose Nineteenth Amendment’s stable of up-and-coming designers to Macy’s Millennial shoppers who will have the opportunity …

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Cherie Christmas, Jessica London Collaborate on Plus-Size Apparel, Accessories

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New York—Cherie Christmas, the handbag and accessories designer and founder of MAXX New York, is returning with a new collection. For the first time ever, Jessica London embarks on a collaboration with Christmas to launch a capsule collection, Cherie. Created exclusively for Jessica London with product also available on fullbeauty.com, the Cherie …

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New York & Company, Eva Mendes Collaboration Extended to 2019

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New York—Just because a retailer collaborates with a celebrity or designer doesn’t mean it’s always successful. Witness the disastrous Target + Neiman Marcus Christmas merchandise.Or Linda Lohan collaborating with Ungaro (what were they thinking?) One that is working: New York & Company and actress and style icon Eva Mendes. They both announced Thursday …