Branding


Ashley Stewart Revives Anew Its Plus Size Brand

ashley

Secaucus, NJ—In retail, it ain’t so easy to come back after a bankruptcy—much less two of them. But Ashley Stewart, the plus size … [Read more...]

Target Too: The Latest Branding Vehicle, a Pop Up Art Gallery

Target mascot made from Legos

New York—There are pop up stores to promote new products, new collections or a brand. Target has opened what it calls a temporary … [Read more...]

Kipling Launches Make Happy Campaign

Kipling Make Happy Movement

New York—“Come on get happy”..or if Kipling North America has its way, the lyrics to the famous Judy Garland song might be “come … [Read more...]

Keds Unveils All-New Collaboration with Skincare Brand eos

Styles from the new Keds X eos collection.

Lexington, MA—So what’s the relationship between American footwear brand Keds and eos, those Easter egg-like lip balm? Plenty … [Read more...]

Sam Edelman Focuses on “Sam Girl” Lifestyle for Spring Ad Campaign

Sam_Edelman2

New York—Shoe maven Sam Edelman has gone in a new direction for the brand's spring 2015 ad campaign, featuring multiple models for … [Read more...]

Victoria’s Secret, Shirt Brand Battle Over “Pink” Moniker

Casual yoga leggings, one of the back-to-school looks available at Victoria's Secret Pink brand

Columbus, OH—Victoria’s Secret has moved to protect its Pink brand in the United States, after shirt maker Thomas Pink sued the … [Read more...]

Bond Girl Headlines Swarovski’s New Brand Campaign

French model/actress Bérénice Marlohe appears in Swarovski's "Sparkling Moments" ad campaign that reaches 34 countries.

Wattens, Austria—When the latest James Bond flick opened last year, GQ referred to Bérénice Marlohe, who appeared as character … [Read more...]

Study: Most Women Compare Private Label to Brand Name Products When Shopping

Brand Names

Denver—While it varies depending upon category or shopper demographics, the upshot is the majority of women shoppers do indeed … [Read more...]

Target Tops Harris Poll on Best Value Retail Brand

Target Logo

New York—For the second year in a row, Target came out on top with the strongest brand equity among retail brands. While the … [Read more...]

Faith Connexion to Retire Famed Trucker Hats

Keeping the Faith: Madonna, left, and Ashley Tisdale, right, sporting their Faith trucker hats

Los Angeles—When the likes of Madonna, Kim Kardashian, Eva Longario Vanessa Hudgens, Ashley Tisdale and Paris Hilton want to dash … [Read more...]

Snooki Launches Jewelry Pendant

Snooki from "Jersey Shore" launches jewelry

Seaside Heights, NJ ("Da shore")--Oh no she d’int! Nicole “Snooki” Polizzi, the pint-sized guidette from reality series “Jersey … [Read more...]

Gap’s Rebranding a Distrastrous Move?

gap logo

San Francisco--Just as BP's handling of the worst oil spill in U.S. history earlier this year is already a public-relations case … [Read more...]