Branding


Victoria’s Secret, Shirt Brand Battle Over “Pink” Moniker

Casual yoga leggings, one of the back-to-school looks available at Victoria's Secret Pink brand

Columbus, OH—Victoria’s Secret has moved to protect its Pink brand in the United States, after shirt maker Thomas Pink sued the … [Read more...]

Bond Girl Headlines Swarovski’s New Brand Campaign

French model/actress Bérénice Marlohe appears in Swarovski's "Sparkling Moments" ad campaign that reaches 34 countries.

Wattens, Austria—When the latest James Bond flick opened last year, GQ referred to Bérénice Marlohe, who appeared as character … [Read more...]

Study: Most Women Compare Private Label to Brand Name Products When Shopping

Brand Names

Denver—While it varies depending upon category or shopper demographics, the upshot is the majority of women shoppers do indeed … [Read more...]

Target Tops Harris Poll on Best Value Retail Brand

Target Logo

New York—For the second year in a row, Target came out on top with the strongest brand equity among retail brands. While the … [Read more...]

Faith Connexion to Retire Famed Trucker Hats

Keeping the Faith: Madonna, left, and Ashley Tisdale, right, sporting their Faith trucker hats

Los Angeles—When the likes of Madonna, Kim Kardashian, Eva Longario Vanessa Hudgens, Ashley Tisdale and Paris Hilton want to dash … [Read more...]

Snooki Launches Jewelry Pendant

Snooki from "Jersey Shore" launches jewelry

Seaside Heights, NJ ("Da shore")--Oh no she d’int! Nicole “Snooki” Polizzi, the pint-sized guidette from reality series “Jersey … [Read more...]

Gap’s Rebranding a Distrastrous Move?

gap logo

San Francisco--Just as BP's handling of the worst oil spill in U.S. history earlier this year is already a public-relations case … [Read more...]

Belk Launches Re-Branding, Marketing Campaign

Belk logo

Charlotte—Belk, Inc. has launched this week an updated corporate identity that projects the company's restated mission "to satisfy … [Read more...]

The Snooki Effect: New Anti-Branding Tactic in Handbags?

Snooki with her Gucci bag

New York—Poor Snooki.First, one of her own cast mates on her now infamous MTV reality series “Jersey Shore” said she looked … [Read more...]

Luxurygoods Logo Study: Less is More

Luxurygoods Logo Study: Less is More

Los Angeles —The logo on designer handbags may say far more about a consumer’s social status and aspirations than the brand name … [Read more...]

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