Bill Blass Brand Under Chris Benz to Launch Nov. 2


New York—Bill Blass, the designer brand established in 1970 that became associated with classic American style, is back.Today, … [Read more...]

UGG Pays Homage to its Signature Color: Chestnut

UGG pays homage to its signature color; Chestnut (PRNewsFoto/UGG Australia)

New York—At 30+ years it’s perfectly fine to tout your heritage and a heritage looik. UGG brand (a division of Deckers Brand) … [Read more...]

Global 100 Brands: Tech Dominates Traditional Retail, Consumer Brands

Interbrand-1024x508 copy

New York—In its 16th annual Best Global Brands report, released Tuesday, Interbrand points out the 100 most valuable global … [Read more...]

Expert: What Makes a Brand? Ask Political Candidates


As part of our ongoing Industry Experts column, we caught up with Richard Kestenbaum, partner at Triangle Capital LLC, a firm … [Read more...]

Expert Opinion: Richard Kestenbaum on What Makes a Brand?

Richard Kestenbaum-Headshot

As part of our ongoing Industry Experts column, we caught up with Richard Kestenbaum, partner at Triangle Capital LLC, a firm … [Read more...]

Ashley Stewart Revives Anew Its Plus Size Brand


Secaucus, NJ—In retail, it ain’t so easy to come back after a bankruptcy—much less two of them. But Ashley Stewart, the plus size … [Read more...]

Target Too: The Latest Branding Vehicle, a Pop Up Art Gallery

Target mascot made from Legos

New York—There are pop up stores to promote new products, new collections or a brand. Target has opened what it calls a temporary … [Read more...]

Kipling Launches Make Happy Campaign

Kipling Make Happy Movement

New York—“Come on get happy”..or if Kipling North America has its way, the lyrics to the famous Judy Garland song might be “come … [Read more...]

Keds Unveils All-New Collaboration with Skincare Brand eos

Styles from the new Keds X eos collection.

Lexington, MA—So what’s the relationship between American footwear brand Keds and eos, those Easter egg-like lip balm? Plenty … [Read more...]

Sam Edelman Focuses on “Sam Girl” Lifestyle for Spring Ad Campaign


New York—Shoe maven Sam Edelman has gone in a new direction for the brand's spring 2015 ad campaign, featuring multiple models for … [Read more...]

Victoria’s Secret, Shirt Brand Battle Over “Pink” Moniker

Casual yoga leggings, one of the back-to-school looks available at Victoria's Secret Pink brand

Columbus, OH—Victoria’s Secret has moved to protect its Pink brand in the United States, after shirt maker Thomas Pink sued the … [Read more...]

Bond Girl Headlines Swarovski’s New Brand Campaign

French model/actress Bérénice Marlohe appears in Swarovski's "Sparkling Moments" ad campaign that reaches 34 countries.

Wattens, Austria—When the latest James Bond flick opened last year, GQ referred to Bérénice Marlohe, who appeared as character … [Read more...]