Branding


Nautica Unveils Repositioned Brand, Design and Ad Strategy

"Inspired by the sea, designed in the city."

New York--Nautica  is shifting course with a re-imagined take on its image. Nautica's new approach to design and marketing … [Read more...]

Bill Blass Brand Under Chris Benz to Launch Nov. 2

12074657_1007721365917298_4851404069361608816_n

New York—Bill Blass, the designer brand established in 1970 that became associated with classic American style, is back.Today, … [Read more...]

UGG Pays Homage to its Signature Color: Chestnut

UGG pays homage to its signature color; Chestnut (PRNewsFoto/UGG Australia)

New York—At 30+ years it’s perfectly fine to tout your heritage and a heritage looik. UGG brand (a division of Deckers Brand) … [Read more...]

Global 100 Brands: Tech Dominates Traditional Retail, Consumer Brands

Interbrand-1024x508 copy

New York—In its 16th annual Best Global Brands report, released Tuesday, Interbrand points out the 100 most valuable global … [Read more...]

Expert: What Makes a Brand? Ask Political Candidates

candidates

As part of our ongoing Industry Experts column, we caught up with Richard Kestenbaum, partner at Triangle Capital LLC, a firm … [Read more...]

Expert Opinion: Richard Kestenbaum on What Makes a Brand?

Richard Kestenbaum-Headshot

As part of our ongoing Industry Experts column, we caught up with Richard Kestenbaum, partner at Triangle Capital LLC, a firm … [Read more...]

Ashley Stewart Revives Anew Its Plus Size Brand

ashley

Secaucus, NJ—In retail, it ain’t so easy to come back after a bankruptcy—much less two of them. But Ashley Stewart, the plus size … [Read more...]

Target Too: The Latest Branding Vehicle, a Pop Up Art Gallery

Target mascot made from Legos

New York—There are pop up stores to promote new products, new collections or a brand. Target has opened what it calls a temporary … [Read more...]

Kipling Launches Make Happy Campaign

Kipling Make Happy Movement

New York—“Come on get happy”..or if Kipling North America has its way, the lyrics to the famous Judy Garland song might be “come … [Read more...]

Keds Unveils All-New Collaboration with Skincare Brand eos

Styles from the new Keds X eos collection.

Lexington, MA—So what’s the relationship between American footwear brand Keds and eos, those Easter egg-like lip balm? Plenty … [Read more...]

Sam Edelman Focuses on “Sam Girl” Lifestyle for Spring Ad Campaign

Sam_Edelman2

New York—Shoe maven Sam Edelman has gone in a new direction for the brand's spring 2015 ad campaign, featuring multiple models for … [Read more...]

Victoria’s Secret, Shirt Brand Battle Over “Pink” Moniker

Casual yoga leggings, one of the back-to-school looks available at Victoria's Secret Pink brand

Columbus, OH—Victoria’s Secret has moved to protect its Pink brand in the United States, after shirt maker Thomas Pink sued the … [Read more...]