Brand Keys


Brands More Important in Consumers’ Buying Decisions, Study Reveals

Ralph Lauren, which placed No. 1 on the Brand Keys survey, is also the outfitter for Team USA at the Olympics.

New York—Although the U.S. economy may seem like it is inching its way to recovery, U.S. shoppers are returning to buying brands … [Read more...]

Mother’s Day Survey: Moms to Receive More “Traditional Gifts”

Mother's Day

New York—Bought Mom a smartphone or Kindle last Mother’s Day? This year, buy her some nice jewelry. That seems to be the … [Read more...]