New Executives, New Owner for

Red Alert: A selection of designer accessories available for sale at

New York—Bluefly, an Internet pioneer in discount designergoods retailing, is looking to a new lease on life. Founded in 1998, the … [Read more...]

Bluefly Q3 Loss Widens on Lower Margin Strategy

Bluefly Bag

New York—Hit by lower gross margins due to its new strategy to increase turn by offering merchandise at lower margin, Bluefly Inc. … [Read more...]

Bluefly Swings into Larger Q1 Loss on Higher Promotions

Bluefly Spring 2012

New York— reported today that its first quarter loss widened due to higher promotions and “separation costs” for its … [Read more...]

Bluefly Swings into Q4 Loss on Higher Costs

Bluefly's latest venture in designer fashion: Belle & Clive, a flash sale site

New York— reported last week that it swing into a fourth quarter loss due to costs related to higher inventory levels … [Read more...]

Higher Sales Help Bluefly Narrow Q1 Loss

Bluefly Bag

New, the online retailer of designer apparel and accessories, reported Tuesday that it narroved its first … [Read more...]

Bluefly Launches Mobile Coupons in TV Ads

Bluefly mobile coupons

New is incorporating mobile barcode technology into its latest television advertising campaign to give viewers … [Read more...]

Bluefly posts 2Q Loss Despite Increased Sales

Bluefly Logo

Despite a swing to an operating loss in its second quarter, online designer fashion retailer Bluefly Inc. has been buoyed by … [Read more...]

Bluefly Cuts First Quarter Losses

Bluefly Bag

New York--Online off-price retailer Bluefly reported Tuesday that sales have been boosted by a revival in the luxury market, … [Read more...]