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Following “Black Weekend” In-store Holiday Shopper Activity Falls

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Chicago—Even if sales weren’t as mammoth as retailers hoped over “Black Weekend,” the annual holiday promotion did serve to bring in more traffic—and last week, following the Thanksgiving weekend event, sales and traffic decreased to “normal seasonal levels.” That’s the latest from ShopperTrak, a leading provider of retail shopper analytics. …

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Traffic, Sales Up on Thanksgiving Day, Black Friday

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Chicago—Black Friday Creep evidently worked. As most major retailers added early opening hours on Thanksgiving Day, the lure of deep discounts and doorbusters brought more shoppers into stores on Thanksgiving Day and Black Friday (Nov. 28/29). In its post-Black Friday review, ShopperTrak, a leading provider of shopper analytics, estimated that, …