Back to College


Kipling Features Gina Rodriguez in Back-to-College Video

Challenger II in champagne metallic, retail $60

New York—Kipling recently launched its video for the Back to Campus season featuring “Jane the Virgin” star Gina Rodriguez.The … [Read more...]

Early Back-to-School Findings: Families Plan to Spend More This Year

back-to-school-supplies-pencils

Washington—The Fourth of July marks the official beginning of summer for most school children these days. For parents it can … [Read more...]

Week in Review: 10 Things to Know

New Arrivals at Buckle

New York—Already the most important shopping season second only to holiday, Back to School may be better than the last few seasons … [Read more...]

NRF: Families to Increase Spending on Back to School This Year

American Rag Maxi dress and accessories from Macy's back to school

Washington—Driven by increased demand for electronic items and parents’ need to restock their children’s wardrobes and school … [Read more...]

NRF: Early Promotions Resonate with Back-to-School Shoppers

Back to School Shopping

Washington–As many retailers report their second quarter earnings this week, they often give status updates on their third … [Read more...]

NRF: Back-to-School Sales Unlikely to Make the Grade Seen in 2012

Macy's Back-to-School promotions are already in full swing

Washington—Back-to-school sales benefitted last year from pent-up demand so much so that this year parents may not have to buy as … [Read more...]