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Macy’s Inc. Adopts ‘Omnimedia’ Technologies to Engage Shoppers

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Cincinnati,OH—Macy’s Inc. outlined this week the launch of several technology-related innovations that the department store retailer says will not only make shopping at Bloomingdale’s and Macy’s more fun, but easier and faster, too. The innovations, which span mobile, online and in-store, are part of what marketers refer to as “omnimedia” …