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RETAIL READERSHIP
Accessories Magazine readers represent the full spectrum of the retail world.
The Accessories retail reader is anyone who sells women’s fashion accessories in any type of retail environment, including department stores, specialty stores, mass, junior, catalogue and Internet retailers. Accessories Magazine readers are the decision makers for their store or category who rely on Accessories as their resource for accurate trend direction and statistical analysis on “real world” fashion. They read, save and refer back to issues of Accessories because it is the only magazine that addresses the interests and issues important to retailers.
Retail readers use information in Accessories to help
run their businesses. Retailers use content from our magazine:
• for fashion direction
• to look for new resources or products
• for statistics to compare their store performance with others
• for merchandising ideas or new ways to approach business
• for insights on what to buy and how to plan product assortments comparative
Of those retailers who read Accessories*:
47% are women’s specialty boutique and specialty chain stores
17% catalogue, Internet, jewelry, museum
12% are department stores
10% are mass merchants
14% other
*Based on audited direct requests for BPA International circulation statement for 6 months through June 2000
More than 75% of our readership is comprised of retailers. Our audited circulation includes Presidents, GMMs, DMMs and buyers from every class of trade: department stores, specialty stores, specialty chains, mass merchants, catalogs, corporate buying offices, shoe stores, leathergoods stores, gift stores, museums, duty free shops, QVC, and the Internet.
GENERAL READERSHIP
Accessories subscribers really read their magazine, pass it on to others, and save it for future reference:
• The average reader spends over 30 minutes reading an issue of Accessories
• 92% of Accessories readers read every issue
• 76% save issues for future reference
• The average number of Accessories retail readers per copy is three, comprising a total potential retail audience of 100,000 for market issues
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