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2008 CENSUS REPORT

HANDBAGS | SMALL LEATHER GOODS | JEWELRY | WATCHES | LEGWEAR | SLIPPERS & CASUAL FOOTWEAR
BELTS | EYEWEAR & READERS | SCARVES & WRAPS | COLD WEATHER/RAINWEAR | HATS/HAIRGOODS | CENSUS MAIN



TOTAL US RETAIL SALES
ALL OUTLETS

$ Millions
Projected 2009 734.0
2008 716.1
2007 761.5
2006 698.5
2005 675.0




2008 OPERATING STATISTICS AND AVERAGE RETAIL PRICEPOINTS
Department Stores Mass Retailers
Initial Markup 54-58% 52%
Markdowns 12% 35%
Gross Margin 45% 48%
Annual Turn 3x 3x
Avg. Retail $25 $14




2008 MARKET SHARE BY RETAIL OUTLET
% Of Total U.S. Retail Sales $ Millions
Department Stores 32% $190.0
Specialty Dept. Stores 24% $185.6
Chain Stores 8% $59.5
Mass Retailers 30% $221.0
Other (Shoe Stores) 6% $60.0
Total 100% $716.1



Slippers/Casual Footwear: 2008 Key Retail Trends

  • Ballerina flats continued their popularity as classic slipper silhouettes—often with quilted treatments, contrasting trim and bow details. Additional core slipper silhouettes stayed traditional (including moccasins, clogs, slides, scuffs and booties, as shown from Dearfoams).

  • Boxed slippers remained strong as key items for fourth quarter in particular—not only as gifts, but also self-purchases.

  • In terms of practicality, indoor/outdoor soles remained a strong selling point for slippers.

  • Comfort dominated in terms of materials—the most popular of which included fleece, microfiber terry as well as terrycloth, velour and faux shearling.

  • Isotoner introduced two “niche” categories for slippers and casual footwear: Ecosentials (comprised of bamboo-blend materials), in addition to a bridal line within its ESNY division.

  • In the casual footwear category, the most popular silhouettes included thongs (a.k.a. “flip-flops”) and wide-banded sandals. This non-sized category appeared on department store mainfloors well ahead of the spring and summer seasons.

  • So popular are thongs, in fact, that even designers such as Tory Burch added them to her collection (as seen above).

  • Gladiator sandals were the hot silhouette in footwear, a look that appeared in many variations, including up-the-calf wraps. Looks were most popular in naturals and metallic leathers.

  • Due to the popularity of gladiator sandals in true footwear, the look also translated into casual footwear.






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