|
| TOTAL
U.S. RETAIL SALES ALL OUTLETS |
 |
$
MILLIONS |
| Projected
2004 |
$379.2 |
| 2003 |
$380 |
| 2002 |
$400 |
| 2001 |
$421 |
| 2000 |
$448 |
| 2003
OPERATING STATISTICS AND AVERAGE PRICEPOINTS |
| |
Department
Stores |
Mass
Retailers |
| Initial
Markup |
58-62% |
55% |
| Gross
Margin |
47-49% |
42-45% |
| Annual
Turn |
2x |
3.5x |
| Avg.
Retail |
$7 |
$2 |
|
|
INDUSTRY REPORT | CENSUS MAIN
HAIRGOODS:
Key
Retail Trends 2004
 Overall,
hair accessories are up, especially since many stores had no departments
whatsoever last year to measure comp sales. Many inched back into
the classification with flowers on jaw clips and pony-o’s.- Always
an item-driven classification, this year’s hot items was
the flower pony (which often doubled as a pin), the soft fabric
headband and the
scarf headwrap. Some retailers have scaled down their assortments
to be more item focused.
- For holiday and
into spring 05, the flower pin/pony evolved into the butterfly, done
in polyester or embellished with enamel and stones.
- As in the belt
sash and scarf categories, the Pucci-inspired prints were the driving
force behind printed fabric headbands and scarf headwraps, both for
its
infusion of color and retro feel.
- Hard headbands
covered with wider-width scarves (2 1/4 or 1 1/2 inches) had a softer
edge and looked more like an actual scarf wrapped around the head.
Scarf headbands with elastic at the bottom (sometimes with “tails” hanging
down) also gave the illusion that the wearer had tied it herself.
- As the hair accessory
category gained popularity, some retailers held
trunk shows to help women understand how to wear them
- Feminine details
such as bows, jewels and flowers adorned headbands adding dimensions
to boucles, tweeds, velvets and grosgrain ribbon.
|
