Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Lord & Taylor Suprises Shoppers with 12 Days of Free Gifts

Lord & Taylor

New York—As the clock ticks down to Christmas, retailers are employing many marketing gimmicks to entice shoppers into stores. … [Read more...]

Holiday Sparkles with Jewels, Stars at Van Cleef

Blake Lively at the re-opening of Van Cleef & Arpels' Fifth Avenue flagship this week. Photo: Nielson Barnard, Getty/WireImage

New York—This time of year, the retail flagships that line upper Fifth Avenue are resplendent and glittery with holiday … [Read more...]

Macy’s Inks Deal for Thalía Fashion Brand

Entertainer Thalia will be adding fashion designer to her resume

New York—Looking to expand on the growing Latino fashion market, Macy’s announced last week that it had signed a multi-year … [Read more...]

For #Giving Tuesday, Stein Mart Has It “All in the Bag”

SteinMartgiving-bag

Jacksonville, FL—Centered around the #GivingTuesday movement—a global mission to get people involved in their communities and give … [Read more...]

10,000 Kids to Receive New Shoes This Holiday Season

special-kind-of-gift2

Seattle—The holidays will be a little brighter for some special children across the country as Nordstrom, New Balance, Shoes That … [Read more...]

The Limited, Stylinity Unveil In-Store “Selfie” Studio

Style Stage

Columbus, OH—The Limited has added a new element to its omnichannel retail experience: an Internet ready “selfie studio” in the … [Read more...]

Tourneau Releases First ‘Watch Book’

Watch Book

New York—As one of the largest watch retailers in the United States, Tourneau has long been a launching pad for the latest … [Read more...]

Target Adds Services for Holiday Shopping

Christmas at Target

Minneapolis—Hoping to garner interest from an increasingly reticent holiday shopper, Target Corp. revealed its holiday marketing … [Read more...]

Barneys Hires Civil Rights Expert Following Racial Discrimination Charges

Last year Change.org started a petition sign asking Jay Z to quit his relationship with Barneys New York

New York—In the wake of a public outcry following alleged incidents of racial discrimination by its sales associates, Barneys New … [Read more...]

Kohl’s to Open Thanksgiving with Expanded Mobile Presence

Kohl's App

Menomonee Falls, WI—“Grey Thursday” (formerly known as Thanksgiving Day) got another boost Tuesday when Kohl’s announced it would … [Read more...]

Rack Room Shoes Raises $555,000 for Children’s Shoes Campaign

Shoppers got their customizable lunch boxes and crayons at a local Rack Room Shoes store.

Charlotte, NC—Rack Room Shoes has been selling footwear to families for 90 years so the company knows how important shoes are to … [Read more...]

Shirking Tradition, JCPenney to Open Thanksgiving Day

JCP

Plano, TX—Since the end of ousted CEO Ron Johnson’s tenure earlier this year, JCPenney has been trying to turn around mistakes and … [Read more...]