Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Improving Plus Size Women’s “Curvy Quotient” in Fashion

Boost your CQ advises Soni

Bensalem, PA—While plus-sized fashion shoppers may not account for an estimated 60% of the women in the country, they still have a … [Read more...]

Cancer Survivor Giuliana Rancic Named LOFT’s “Live in Pink” Ambassador

Giuliana Rancic at New York Fashion Week wearing a LOFT by Suzanna Dai Necklace in support of the Breast Cancer Research Foundation. Photo Credit: Cindy Ord, Getty Images. (PRNewsFoto/LOFT, Cindy Ord, Getty Images)

New York—Whether she’s trading barbs with Joan Rivers on E!’s “Fashion Police,” reporting news on E! News or starring with husband … [Read more...]

Shoe Carnival Raises Awareness for Breast Cancer Research

Shoe Carnival hope to raise $100,000 this month for breast cancer research

Evansville, IN —The emphasis at Shoe Carnival, the 370+ chain of family footwear stores, is usually on the feet. But as part of … [Read more...]

Barneys Holiday Collaboration: Jay Z

Jay Z in his HBO film “Picasso Baby: A Performance Art Film”

New York—Who could have a better lifestyle these days to celebrate than Jay Z? The rapper/producer/entrepreneur has amassed 17 … [Read more...]

Henri Bendel Joins Fight to End Hunger in NYC

Henri Bendel

New York—Henri Bendel has become world renown for touting the latest looks in fashion accessories. But on Tuesday, the … [Read more...]

Foot Locker Adds Online Store to Its For-Women-Only Concept

SIX:02

New York—Foot Locker Inc.’s SIX:02 retail concept for women exclusively has now expanded into e-tailing.Originally launched in … [Read more...]

Macy’s to Celebrate Hispanic Heritage Month

Macy's Icon of Style: Latin pop superstar Thalia

New York—Thalia, the “Queen of Latin Pop,” and Nickelodeon preschool heroine Dora the Explorer are just two of the iconic figures … [Read more...]

“Hunger Games” Sequel Inspires Fashion Collection at Net-a-Porter

Oscar-winner Jennifer Lawrence stars as Katniss in "The Hunger Games: Catching Fire" opening in November

New York/Santa Monica, CA—One of this fall’s most highly anticipated movie sequels, “The Hunger Fames: Catching Fire” will have … [Read more...]

Hawaiian Treat “Flavors” Flip Flop Shops’ Latest Footwear Collection

Shave Ice Ohana sandal, retail $65

Atlanta—The cool, refreshing summer treat known as Hawaiian “shave ice” serves as an inspiration for a new exclusive footwear … [Read more...]

Bloomingdale’s Rocks British Style

Bloomies Loves Britain

New York—The British are coming—to Bloomingdale’s. Starting this month, the department store salutes all things stylishly great … [Read more...]

Hollister + Keds Exclusive Available Online

Blue Floral

New Albany, OH–This back-to-school season fans of Hollister Co. can shop their favorite looks from head to toe. Through a … [Read more...]

Macy’s Wants You to “Shop for a Cause” on August 24

MacysMarchofDimes

New York—Hoping to add millions more the $45 million Macy’s has raised since 2006 in its annual Shop for a Cause charity event, … [Read more...]