Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Walmart to Invest $10 Million Toward U.S. Manufacturing

Walmart U.S. CEO Bill Simon addressing the U.S. Conference of Mayors meeting in Washington

Washington—Walmart is putting its money where its mouth is. The nation’s largest retailer has been a champion of encouraging Made … [Read more...]

Banana Republic, Marimekko Collaborate on Capsule Collection

Prints in black and white are a signature look for Marimekko

New York—For its latest designer collaboration, Banana Republic will be bringing a venerable name in the history of 60s Pop Art: … [Read more...]

Sears Holdings to Hire 6,500 Veterans, Military Spouses In 2014

Sears Holdings

Hoffman Estates, IL—Sears Holdings Corp. announced today that it anticipates hiring 6,500 veterans and military spouses in 2014. … [Read more...]

Macy’s Herald Square Kicks Off Celebration of Super Bowl XLVIII

Macy's

New York—If you think all the celebrations surrounding Super Bowl XLVIII will be confined to the MetLife Stadium in East … [Read more...]

Shop Your Way Points Motivate Shoppers to Keep NY Resolutions

getImage

Hoffman Estates, IL—Shop Your Way, the rewards program from Sears and Kmart, is hoping to entice consumers to keep their New … [Read more...]

Bloomies to Celebrate Super Bowl XLVIII

bloomingdales-super-bowl-helmets

New York—Not a big fan of the Seahawks or the Broncos? No need to fear, Bloomingdale’s is offering a fashion solution. In … [Read more...]

Aldo Launches New Campaign to Fight AIDS

#FriendsFight: ALDO Launches New Campaign for Aldo Fights AIDS (AFA)

Montreal—Aldo is urging everyone (and their friends) to join in its continued fight against AIDS with the launch of a new … [Read more...]

Ashley Stewart Gives Back To Local Charities

ASHLEY STEWART AS GIVES LOGO

Secaucus, NJ—The holidays may be over, but Ashley Stewart stores throughout the country are still in the giving spirit. Known … [Read more...]

Macy’s to Toast Lunar New Year with Special Events

Macy's Year of the Horse

New York—Happy New Year! Make that Happy Lunar New Year, the so-called Chinese New Year celebrations, that kicks off … [Read more...]

Target’s Brand Perception Drops After Security Breach

Target

Minneapolis--While just what impact Target's recent security breach involving 40 million credit/debt cards have had on its sales … [Read more...]

Neiman Marcus Gives Distinguished Service Award to Karl Lagerfeld

Lagerfeld

Dallas—During a week that included a Paris-meets-American West themed fashion show, Neiman Marcus this week awarded Karl … [Read more...]

Lord & Taylor Suprises Shoppers with 12 Days of Free Gifts

Lord & Taylor

New York—As the clock ticks down to Christmas, retailers are employing many marketing gimmicks to entice shoppers into stores. … [Read more...]