Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Target Adds Services for Holiday Shopping

Christmas at Target

Minneapolis—Hoping to garner interest from an increasingly reticent holiday shopper, Target Corp. revealed its holiday marketing … [Read more...]

Barneys Hires Civil Rights Expert Following Racial Discrimination Charges

Last year Change.org started a petition sign asking Jay Z to quit his relationship with Barneys New York

New York—In the wake of a public outcry following alleged incidents of racial discrimination by its sales associates, Barneys New … [Read more...]

Kohl’s to Open Thanksgiving with Expanded Mobile Presence

Kohl's App

Menomonee Falls, WI—“Grey Thursday” (formerly known as Thanksgiving Day) got another boost Tuesday when Kohl’s announced it would … [Read more...]

Rack Room Shoes Raises $555,000 for Children’s Shoes Campaign

Shoppers got their customizable lunch boxes and crayons at a local Rack Room Shoes store.

Charlotte, NC—Rack Room Shoes has been selling footwear to families for 90 years so the company knows how important shoes are to … [Read more...]

Shirking Tradition, JCPenney to Open Thanksgiving Day

JCP

Plano, TX—Since the end of ousted CEO Ron Johnson’s tenure earlier this year, JCPenney has been trying to turn around mistakes and … [Read more...]

Rent the Runway, Henri Bendel Partner on Showroom in Flagship Store

RENT THE RUNWAY SHOWROOM

New York—A symbiotic relationship of sorts is developing between an online fashion rental site and a major specialty retailer. … [Read more...]

H&M Helps American Red Cross Provide Disaster Relief

Delia Jimenez, of Evans, Colorado reaching out to hug Red Cross worker, Jody Weyers, for her comfort and support as she was viewing her damaged home for the first time following the floods in Colorado last month. Photo: Hector Emanuel/American Red Cross

New York—Stockholm-based H&M may have built its business into the second largest clothing retailer in the world due to its … [Read more...]

Macy’s to Open on “Grey Thursday” (Thanksgiving Day)

Macy's Thanksgiving Day schedule: Parade, 9 a.m. to noon; stores open 8 p.m.

New York—Americans this year may have to eat their Thanksgiving dinners a bit faster (or leave off the dessert) as it looks as if … [Read more...]

Chico’s Expands White House|Black Market into Canada

WHBM

Fort Myers, FL—Chico's FAS Inc is expanding its White House Black Market's (WH|BM) chain internationally for the first time, with … [Read more...]

Kmart Reveals Spooktacular Trends For Halloween

KMART HALLOWEEN TRENDS

Hoffman Estates, IL—There are trends that start on the runway, and then there are trends from the living dead! A recent study … [Read more...]

Improving Plus Size Women’s “Curvy Quotient” in Fashion

Boost your CQ advises Soni

Bensalem, PA—While plus-sized fashion shoppers may not account for an estimated 60% of the women in the country, they still have a … [Read more...]

Cancer Survivor Giuliana Rancic Named LOFT’s “Live in Pink” Ambassador

Giuliana Rancic at New York Fashion Week wearing a LOFT by Suzanna Dai Necklace in support of the Breast Cancer Research Foundation. Photo Credit: Cindy Ord, Getty Images. (PRNewsFoto/LOFT, Cindy Ord, Getty Images)

New York—Whether she’s trading barbs with Joan Rivers on E!’s “Fashion Police,” reporting news on E! News or starring with husband … [Read more...]