Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Bloomies to Celebrate Super Bowl XLVIII

bloomingdales-super-bowl-helmets

New York—Not a big fan of the Seahawks or the Broncos? No need to fear, Bloomingdale’s is offering a fashion solution.In … [Read more...]

Aldo Launches New Campaign to Fight AIDS

#FriendsFight: ALDO Launches New Campaign for Aldo Fights AIDS (AFA)

Montreal—Aldo is urging everyone (and their friends) to join in its continued fight against AIDS with the launch of a new … [Read more...]

Ashley Stewart Gives Back To Local Charities

ASHLEY STEWART AS GIVES LOGO

Secaucus, NJ—The holidays may be over, but Ashley Stewart stores throughout the country are still in the giving spirit.Known … [Read more...]

Macy’s to Toast Lunar New Year with Special Events

Macy's Year of the Horse

New York—Happy New Year!Make that Happy Lunar New Year, the so-called Chinese New Year celebrations, that kicks off … [Read more...]

Target’s Brand Perception Drops After Security Breach

Target

Minneapolis--While just what impact Target's recent security breach involving 40 million credit/debt cards have had on its sales … [Read more...]

Neiman Marcus Gives Distinguished Service Award to Karl Lagerfeld

Lagerfeld

Dallas—During a week that included a Paris-meets-American West themed fashion show, Neiman Marcus this week awarded Karl … [Read more...]

Lord & Taylor Suprises Shoppers with 12 Days of Free Gifts

Lord & Taylor

New York—As the clock ticks down to Christmas, retailers are employing many marketing gimmicks to entice shoppers into stores. … [Read more...]

Holiday Sparkles with Jewels, Stars at Van Cleef

Blake Lively at the re-opening of Van Cleef & Arpels' Fifth Avenue flagship this week. Photo: Nielson Barnard, Getty/WireImage

New York—This time of year, the retail flagships that line upper Fifth Avenue are resplendent and glittery with holiday … [Read more...]

Macy’s Inks Deal for Thalía Fashion Brand

Entertainer Thalia will be adding fashion designer to her resume

New York—Looking to expand on the growing Latino fashion market, Macy’s announced last week that it had signed a multi-year … [Read more...]

For #Giving Tuesday, Stein Mart Has It “All in the Bag”

SteinMartgiving-bag

Jacksonville, FL—Centered around the #GivingTuesday movement—a global mission to get people involved in their communities and give … [Read more...]

10,000 Kids to Receive New Shoes This Holiday Season

special-kind-of-gift2

Seattle—The holidays will be a little brighter for some special children across the country as Nordstrom, New Balance, Shoes That … [Read more...]

The Limited, Stylinity Unveil In-Store “Selfie” Studio

Style Stage

Columbus, OH—The Limited has added a new element to its omnichannel retail experience: an Internet ready “selfie studio” in the … [Read more...]