Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

China to Become Gap Inc.’s No.2 Market in 3 Years

Gap china

San Francisco—Gap Inc. is looking to become less dependent upon the (unpredictable) U.S. market, which accounts for about 84% of … [Read more...]

Chico’s Gives Back to Local Children During “May is For Miracles” Campaign

Chico's

New York—Chico's FAS, Inc., and its family of brands, including Chico's, White House Black Market, Soma, and Boston Proper, … [Read more...]

H&M Campaign Encourages Young People to Reduce Clothing Waste

Comeback Clothes campaign from DoSomething. org

New York—On Tuesday, April 22, to celebrate Earth Day, H&M which has partnered with DoSomething.org, an organization for young … [Read more...]

Express Debuts First of 30 Factory Outlets

expressoutlet

New York—Express Inc. has been in an expansion mode, but this week the young adult specialty retailer launched its first factory … [Read more...]

Macy’s Reprises American Icons Promotions

Zooey Deschanel and Tommy Hilfiger collaboration, aptly named "To Tommy, From Zooey,"

New York—Macy’s hosts the iconic Fourth of July fireworks over the Hudson, but the department store’s salute to America doesn’t … [Read more...]

Community Minded: Belk Donates More Than $20.9 Million in Charitable Contributions

125 Days of Service

Charlotte, NC—Belk has always tried to become a part of the communities its stores serve and that includes reaching out—and … [Read more...]

Roland Mouret to Produce Limited Edition Capsule Collection for Banana Republic

roland mouret

New York—Banana Republic today announced its latest collaboration, a limited-edition, “covetable” capsule collection, focused on … [Read more...]

Adam Levine Expands with Women’s Collection at Kmart

Styling suggestions from the new Adam Levine women's collection at Kmart

Hoffman Estates, IL—It is often that women can shop for apparel and accessories from the “Sexiest Man Alive,” especially at Kmart. … [Read more...]

Top Retailers Sign On to New Sourcing to Save Forests

canopy-style2

Vancouver—Two of the world's largest fashion companies, H&M and Inditex, have set out new sourcing commitments to ensure the … [Read more...]

Eileen Fisher Once Again Awards Grants to Women Business Owners

Summer ready at Eileen Fisher

New York—Designer Eileen Fisher started her business with $350 in savings. Now with sales of $350 million and legions of devotees, … [Read more...]

Macy’s Co-Sponsors Original Competition Series, “The Next Style Star”

Macys_The_Next_Style_Star_April_3

New York—Get ready to move over, “Project Runway”! In collaboration with Maker Studios, Macy’s is launching an original … [Read more...]

Belk Bows Crown & Ivy Private Brand

BELK, INC. SOUTHERN STYLES

Charlotte, NC—Belk Inc.’s credo is “Modern. Southern. Style.” That point of view is clearly evident in the department store’s … [Read more...]