Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Top Retailers Sign On to New Sourcing to Save Forests

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Vancouver—Two of the world's largest fashion companies, H&M and Inditex, have set out new sourcing commitments to ensure the … [Read more...]

Eileen Fisher Once Again Awards Grants to Women Business Owners

Summer ready at Eileen Fisher

New York—Designer Eileen Fisher started her business with $350 in savings. Now with sales of $350 million and legions of devotees, … [Read more...]

Macy’s Co-Sponsors Original Competition Series, “The Next Style Star”

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New York—Get ready to move over, “Project Runway”!In collaboration with Maker Studios, Macy’s is launching an original … [Read more...]

Belk Bows Crown & Ivy Private Brand

BELK, INC. SOUTHERN STYLES

Charlotte, NC—Belk Inc.’s credo is “Modern. Southern. Style.” That point of view is clearly evident in the department store’s … [Read more...]

Walmart Steps Up Efforts to Boost U.S. Manufacturing

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Bentonville, AR—Walmart is ramping up its efforts to boost domestic manufacturing with the launch of an innovation fund to find … [Read more...]

Belk Selects 2014 Winners of Southern Musician Showcase

BELK, INC. WINNERS

Charlotte, NC—Not all the great Southern music was at SXSW. Belk this week announced the winners of its 2014 Southern Musician … [Read more...]

Fashion Project Partners with Nordstrom to Reward Customers Who Give Back

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Boston—With Spring almost upon us, it’s time for the annual Spring cleaning and getting rid of those seldom-worn (or never worn) … [Read more...]

“One Stitch Closer,” Gap’s Celebration of International Women’s Day

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New York—On International Women's Day, March 8, Gap is introducing "One Stitch Closer," a new program that extends Gap's … [Read more...]

CUSP by Neiman Marcus Celebrates Women Who Rock at SXSW

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Dallas—CUSP by Neiman Marcus announced today the launch of "Make Some Noise," campaign that celebrates the most fearless, bold and … [Read more...]

Ann Inc: It’s All About Women This Week–100,000 of Them

Ann Inc.'s LOFT is one of many retailers holding events celebrating upcoming International Women's Day on March 8.

New York—International Women’s Day is Saturday, March 8, and this year Ann Inc., parent company to Ann Taylor and LOFT, has … [Read more...]

Jewelry Giant: Signet to Buy Zale in $1.4 Billion Deal

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Hamilton, Bermuda and Dallas—While it may not come close to the proposed $45 billion Comcast/Time Warner Cable, two retail jewelry … [Read more...]

Neiman Marcus Unveils The Art Of Fashion Campaign

Neiman Marcus Spring 2014 Art of Fashion Ralph Lauren

Dallas—Is fashion art? Yes indeed if you take a look at Neiman Marcus’ latest The Art of Fashion. The campaign, photographed by … [Read more...]