Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

HSN Celebrates Birthday With Top Celebrity Debuts, New Launches

Jason Mraz

St. Petersburg, FL—Throughout the month of July, HSN will host one of its biggest birthday celebrations ever to commemorate the … [Read more...]

Brooks Brothers Appoints Zac Posen Creative Director Women’s Collection, Accessories

zac posen

New York--Brooks Brotherstoday announced that Zac Posen has been named creative director for its signature Women's collection and … [Read more...]

Authentic Brands Closing Juicy Couture Stores

juicy couture

New York--Authentic Brands Group says it will close all of its Juicy Couture brand’s U.S. stores as it plans an overhaul of the … [Read more...]

Kerry Washington, Lyn Paolo To Debut “Scandal” Collection at The Limited

Kerry Washington as Olivia Pope

Columbus, OH—Emmy and Golden Globe nominated actress Kerry Washington and costume designer Lyn Paolo, in partnership with Elliot … [Read more...]

Bon-Ton Stores to Launch Annual Charge Against Breast Cancer

Bon-Ton-robe.preview

Milwaukee, WI—The Bon-Ton Stores, Inc. which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and … [Read more...]

H&M Takes an Artful Approach to Latest NYC Flagship

HM Koons Bag

New York—There’s art for art’s sake, but also art for retail’s sake. Today, H&M opened its museum-inspired store featuring a … [Read more...]

Macy’s Celebrates “Pride + Joy” with the LGBTQ Community

macysPride_Logo

New York—This month, Macy's commemorates National LGBTQ Pride Month with its celebratory campaign, Pride + Joy, featuring a wide … [Read more...]

DSW Announces Finalists in Its Shoe Lovers Care Philanthropic Program

DSW Inc Designer Shoe Warehouse

Columbus, OH—DSW Inc., the branded footwear and accessories retailer, is giving back to the community once again through its Shoe … [Read more...]

Fred Segal to ‘Reinvent Retail Experience'; Paul Blum Named CEO of Parent Co.

fred_segal

New York—Sandow, owner of LA-based retailer Fred Segal, has plenty to talk about this week. For one, the company has partnered … [Read more...]

Groupon Launches Tablet-Based Gnome Platform for Retailers

gnome

Chicago--Groupon today announced Gnome, a tablet-based platform that offers "sophisticated tools for local merchants to more … [Read more...]

Eddie Bauer Strides into Footwear This Fall

Women's style Lukla Pro

Bellevue, WA—After 94 years of enabling adventure with premium outerwear, apparel and gear, Eddie Bauer expands its outfitting … [Read more...]

HSN to Market Around Maleficent, Two Other Disney Films

Heidi Daus Maleficent Dragon Necklace

St. Petersburg, FL—Summertime is known for its blockbuster movies and one home shopping channel is betting three upcoming box … [Read more...]