Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Kmart Reveals Spooktacular Trends For Halloween

KMART HALLOWEEN TRENDS

Hoffman Estates, IL—There are trends that start on the runway, and then there are trends from the living dead! A recent study … [Read more...]

Improving Plus Size Women’s “Curvy Quotient” in Fashion

Boost your CQ advises Soni

Bensalem, PA—While plus-sized fashion shoppers may not account for an estimated 60% of the women in the country, they still have a … [Read more...]

Cancer Survivor Giuliana Rancic Named LOFT’s “Live in Pink” Ambassador

Giuliana Rancic at New York Fashion Week wearing a LOFT by Suzanna Dai Necklace in support of the Breast Cancer Research Foundation. Photo Credit: Cindy Ord, Getty Images. (PRNewsFoto/LOFT, Cindy Ord, Getty Images)

New York—Whether she’s trading barbs with Joan Rivers on E!’s “Fashion Police,” reporting news on E! News or starring with husband … [Read more...]

Shoe Carnival Raises Awareness for Breast Cancer Research

Shoe Carnival hope to raise $100,000 this month for breast cancer research

Evansville, IN —The emphasis at Shoe Carnival, the 370+ chain of family footwear stores, is usually on the feet. But as part of … [Read more...]

Barneys Holiday Collaboration: Jay Z

Jay Z in his HBO film “Picasso Baby: A Performance Art Film”

New York—Who could have a better lifestyle these days to celebrate than Jay Z? The rapper/producer/entrepreneur has amassed 17 … [Read more...]

Henri Bendel Joins Fight to End Hunger in NYC

Henri Bendel

New York—Henri Bendel has become world renown for touting the latest looks in fashion accessories. But on Tuesday, the … [Read more...]

Foot Locker Adds Online Store to Its For-Women-Only Concept

SIX:02

New York—Foot Locker Inc.’s SIX:02 retail concept for women exclusively has now expanded into e-tailing. Originally launched in … [Read more...]

Macy’s to Celebrate Hispanic Heritage Month

Macy's Icon of Style: Latin pop superstar Thalia

New York—Thalia, the “Queen of Latin Pop,” and Nickelodeon preschool heroine Dora the Explorer are just two of the iconic figures … [Read more...]

“Hunger Games” Sequel Inspires Fashion Collection at Net-a-Porter

Oscar-winner Jennifer Lawrence stars as Katniss in "The Hunger Games: Catching Fire" opening in November

New York/Santa Monica, CA—One of this fall’s most highly anticipated movie sequels, “The Hunger Fames: Catching Fire” will have … [Read more...]

Hawaiian Treat “Flavors” Flip Flop Shops’ Latest Footwear Collection

Shave Ice Ohana sandal, retail $65

Atlanta—The cool, refreshing summer treat known as Hawaiian “shave ice” serves as an inspiration for a new exclusive footwear … [Read more...]

Bloomingdale’s Rocks British Style

Bloomies Loves Britain

New York—The British are coming—to Bloomingdale’s. Starting this month, the department store salutes all things stylishly great … [Read more...]

Hollister + Keds Exclusive Available Online

Blue Floral

New Albany, OH–This back-to-school season fans of Hollister Co. can shop their favorite looks from head to toe. Through a … [Read more...]