Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Fred Segal to ‘Reinvent Retail Experience’; Paul Blum Named CEO of Parent Co.

fred_segal

New York—Sandow, owner of LA-based retailer Fred Segal, has plenty to talk about this week. For one, the company has partnered … [Read more...]

Groupon Launches Tablet-Based Gnome Platform for Retailers

gnome

Chicago--Groupon today announced Gnome, a tablet-based platform that offers "sophisticated tools for local merchants to more … [Read more...]

Eddie Bauer Strides into Footwear This Fall

Women's style Lukla Pro

Bellevue, WA—After 94 years of enabling adventure with premium outerwear, apparel and gear, Eddie Bauer expands its outfitting … [Read more...]

HSN to Market Around Maleficent, Two Other Disney Films

Heidi Daus Maleficent Dragon Necklace

St. Petersburg, FL—Summertime is known for its blockbuster movies and one home shopping channel is betting three upcoming box … [Read more...]

China to Become Gap Inc.’s No.2 Market in 3 Years

Gap china

San Francisco—Gap Inc. is looking to become less dependent upon the (unpredictable) U.S. market, which accounts for about 84% of … [Read more...]

Chico’s Gives Back to Local Children During “May is For Miracles” Campaign

Chico's

New York—Chico's FAS, Inc., and its family of brands, including Chico's, White House Black Market, Soma, and Boston Proper, … [Read more...]

H&M Campaign Encourages Young People to Reduce Clothing Waste

Comeback Clothes campaign from DoSomething. org

New York—On Tuesday, April 22, to celebrate Earth Day, H&M which has partnered with DoSomething.org, an organization for young … [Read more...]

Express Debuts First of 30 Factory Outlets

expressoutlet

New York—Express Inc. has been in an expansion mode, but this week the young adult specialty retailer launched its first factory … [Read more...]

Macy’s Reprises American Icons Promotions

Zooey Deschanel and Tommy Hilfiger collaboration, aptly named "To Tommy, From Zooey,"

New York—Macy’s hosts the iconic Fourth of July fireworks over the Hudson, but the department store’s salute to America doesn’t … [Read more...]

Community Minded: Belk Donates More Than $20.9 Million in Charitable Contributions

125 Days of Service

Charlotte, NC—Belk has always tried to become a part of the communities its stores serve and that includes reaching out—and … [Read more...]

Roland Mouret to Produce Limited Edition Capsule Collection for Banana Republic

roland mouret

New York—Banana Republic today announced its latest collaboration, a limited-edition, “covetable” capsule collection, focused on … [Read more...]

Adam Levine Expands with Women’s Collection at Kmart

Styling suggestions from the new Adam Levine women's collection at Kmart

Hoffman Estates, IL—It is often that women can shop for apparel and accessories from the “Sexiest Man Alive,” especially at Kmart. … [Read more...]