Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Gap and CFDA/Vogue Fashion Fund Introduce Limited-Edition Collection

Gap and CFDA

SAN FRANCISCO--Yesterday Gap debuted its limited-edition collection of designs created exclusively for Gap by this year’s … [Read more...]

NY, Philly Boutiques Gear Up for Independent Retail Week

Independent Retail Week

New York— Nolcha’s Independent Retail Week returns, this time June 7 through June 13 (in New York) and June 14 through 20 (in … [Read more...]

World Cup Accessories Cheer on Teams

Go team! Havaianas, ToyWatch, Happy Socks and Try Change by Allison add to the team spirit

 Every year, millions of avid sport fans gather to watch the FIFA World Cup live, on TV or the Internet, cheering … [Read more...]

World Cup Trophy to Travel in Style

world-cup-trophy

Paris—Like many well-heeled travelers flying to the World Cup soccer games in South Africa, the 2010 World Cup trophy will be … [Read more...]

Vermonters Hold “Socks for Soldiers” Event

Darn Tough socks like these--great for hot or cold weather--are being donated to troops from the Vermont National Guard

Northfield, VT—A  Vermont-based retailer and a performance sock manufacturer have teamed up to help soldiers who are serving in … [Read more...]

Bergdorf Features ‘Sex and the City 2′ Windows by Patricia Field

Bergdorf Features ‘Sex and the City 2′

New York--"Sex and the City 2" opens tomorrow (as if you hadn't heard) and there's a sense of giddiness among New York … [Read more...]

Governors Island’s Pop-Up Shop Mixes Fashion with History

Governors Island’s Pop-Up

New York— New York has plenty of pop-up shops but this might be the first to combine fashion with a historical adventure. This … [Read more...]

Havaianas Opens U.S. Store

Havaianas

New York– Flip-flop brand Havaianas is opening its first “Havaianas kiosk” at the Limelight Marketplace. Carrying all 250 styles, … [Read more...]

Boca Bloomie’s Celebrates Women, Wine and Handbags

Boca Bloomie’s Celebrates Women, Wine and Handbags

Boca Raton, FL--Bloomingdale’s Boca Raton recently hosted Women, Wine & Handbags to benefit the Spirit of Giving Network.  … [Read more...]

The Kentucky Derby: The Oscars for Headwear

Showing off outrageous hats is traditional at the Kentucky Derby

Louisville, KY—While there will much wagering on which horse wins the 136th Kentucky Derby on Saturday, the sure bet fashion wise … [Read more...]

Dollar General Launches Private Brand Socks

The Bobby Brooks brand is now exclusive to Dollar Genera

Goodlettsville, TN--Discount retailer Dollar General has launched a new line of private brand socks as part of wider plans to … [Read more...]

Footwear and Accessories Designers Do Their Part for Earth Day

The Earth Shoe

With Earth Day just around the corner on April 22, some accessories and footwear brands are doing their share with new releases to … [Read more...]