Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Eco-Themed NY Pop Up Readies for Earth Day

Recycled sterling silver bangles with eco and inspirational symbols from Real Jewels, one of the accessories participants at the EcoLux pop up

New York--In conjunction with Earth Day’s 40th anniversary on April 22, the first The GreenShows EcoLux, a pop-up boutique … [Read more...]

More Retailers Turning Their Eyes to the Bride

Eyes to the Bride

Retailers are always looking to reach more customers, and as more non-bridal stores extend their reach to target brides (J. Crew … [Read more...]

Swarovski to Open 2 New Retail Concepts in NY

Crystal Forest, a new Swarovski retail concept, will open soon in Times Square and Penn Plaza in New York City

New York—Swarovski will soon feature its new retail design concept at two locations in Times Square and Penn Plaza in … [Read more...]

Limelight to Reopen as New NY Retail Concept

Limelight Marketplace

New York—The Limelight Marketplace, a new shopping “experience” featuring more than 60 shops housed inside a historic 163-year-old … [Read more...]

Dressbarn Salutes Teachers

Teacher cleaning chalkboard with duster

Suffern, NY–Dressbarn, the 830-unit specialty retailer with stores in 46 states, will be "polishing apples" April 15 to 18 as part … [Read more...]

Selena Gomez Signs Kmart Junior Collection Deal

Selena Gomez

Troy, MI-- Kmart, a unit of Sears Holdings, has teamed with actress and singer Selena Gomez to launch a junior fashion collection. … [Read more...]

Promote “Made in NYC” at Retail and Wholesale Level

Promote “Made in NYC”

New York--Are you a New York retailer who aims to carry locally manufactured merchandise? Are you a designer looking to spread the … [Read more...]

Madonna Flexes Her Name with Fashion Launches

Madonna models her MDG's in the new ad

New York—It’s surprising only in the sense that it didn’t happen earlier. Pop queen Madonna, who has spawned millions of fashion … [Read more...]

JCPenney Launches Olympic Gymnast Line Supergirl

Supergirl by Nastia

Warner Bros Consumer Products (WBCP) has announced it will launch a new apparel and legging collection called Supergirl by Nastia … [Read more...]

Dog Day Afternoon: Christofle Hosts Bring Your Dog to Shop Day

Dog Day Afternoon

New York--Sit! Stay! Shop! Such was the thinking behind Christofle’s dog-friendly recent retail event, held during I Love NYC Pets … [Read more...]

Forecast 2010 & Beyond: Indicators of New Directions

Marshal Cohen, NPD Group: "Open-sell or caseline retail environments have to give way to means for consumers to touch, feel and try on merchandise."

Market analysts predict a very different retail landscape 2010 is looking up to be a pivotal year, one that many retail analyst … [Read more...]