Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Bloomingdale’s Hosts Kooba Design Contest

Bloomingdale’s Hosts Kooba Design Contest

New York--Calling all Kooba fans and aspirational handbag designers!Submit a proposed Kooba handbag design sketch and you … [Read more...]

November 1 is “Fashion’s Night In”

November 1 is "Fashion's Night In"

Fashion's Night Out was a smashing success at cities around the world--and shoppers who participated in this ultimate shopping … [Read more...]

Gap’s Rebranding a Distrastrous Move?

gap logo

San Francisco--Just as BP's handling of the worst oil spill in U.S. history earlier this year is already a public-relations case … [Read more...]

FTC to Tighten Rules to Stop Misleading Eco Claims

FTC to Tighten Rules to Stop Misleading Eco Claims

Washington--In an effort to prevent "green washing"--misleading information about a product's environmental attributes--The … [Read more...]

Shopbop Wins Social Media Popularity Contest

Shopbop Facebook page

If you're a fashion company on Facebook and Twitter, you probably monitor your number of fans and followers, respectively, so it's … [Read more...]

Belk Launches Re-Branding, Marketing Campaign

Belk logo

Charlotte—Belk, Inc. has launched this week an updated corporate identity that projects the company's restated mission "to satisfy … [Read more...]

Vera Bradley Looking for Its Next Top Model

Vera Bradley

Orlando--Handbag, travel, stationery and eyewear designer Vera Bradley is looking for its next model.Vera Bradley is looking … [Read more...]

Target to Try on New Size at Retail

Target to Try on New Size at Retail

Minneapolis—Bigger isn’t necessarily better when planning new store locations these days. Case in point: Target announced recently … [Read more...]

JCPenney Announces Stores Openings, Renovation Plans

JCPenney

Plano, TX—JCPenney announced plans to expand into "underserved" major markets as part of its long-range plan that also includes … [Read more...]

Dressbarn Honors Teachers with In-Store Events

Dressbarn Honors Teachers with In-Store Events

Suffern, NY--Teachers truly have the most important job, and retailer dressbarn is making sure they receive extra credit where … [Read more...]

Maurices Kicks Off Nationwide Band Search

Maurices Kicks Off Nationwide Band Search

Duluth, MN—Maurices, a leading “small town” fashion specialty store, is doing its own version of “America’s Got Talent,” a … [Read more...]

Material Girls: Madonna, Lourdes, Appear at Macy’s NYC

Material Girls: Madonna, Lourdes, Appear at Macy’s NYC

New York—While fashion news from across the pond this week circles around which A-lister went to Kate Moss’ party for her new … [Read more...]

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