Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Old Navy Celebrates July 4 With Sales to Help U.S. Troops

Old Navy

Old Navy hopes to help Americans look a little more patriotic this Fourth of July weekend while helping supply comfort items to … [Read more...]

Early Retailing Exec Publishes Memoir

Joanna Bradshaw's book Jody

Want an insider’s look at department store retailing in the 1960s and 70s? In the new memoir "Jody" (AuthorHouse), Joanna “Jody” … [Read more...]

JCPenney, Aldo Team Up for Shop-In-Shop Concept

JCPenney, Aldo Team Up for Shop-In-Shop Concept

Plano, TX and Montreal—JCPenney and Aldo USA announced today that the department store would be the exclusive U.S. retailer for … [Read more...]

Kohl’s Latest Exclusive: Britney Spears for Candie’s

Kohl’s Latest Exclusive: Britney Spears for Candie’s

New York—Pop singer icon Britany Spears is exercising her prerogative as a designer. And she’s hoping for a hit “one more time” in … [Read more...]

Madonna Revives ’80s Chic with New ‘Material Girl’ Line

adonna Revives ’80s Chic with New ‘Material Girl’ Line

You know that we are living in a material world, right? Just in case you forgot, Madonna’s bringing back her signature ‘80s flare … [Read more...]

Forum Shops Think Pink with Giveaways

Forum Shops Think Pink with Giveaways

LAS VEGAS-- Today is National Pink Day (who knew?) and the Forum Shops at Caesars is celebrating. Despite the day’s undocumented … [Read more...]

Swarovski Expands Licensed Boutique Model at Airports, Casinos

Swarovski Expands Licensed Boutique Model at Airports, Casinos

New York—Airports and casinos are about to get a bit more sparkly. Swarovski fashion jewelry company is aggressively expanding its … [Read more...]

Kohl’s Signs Aldo for Shoe Exclusives

Kohl's

Menomenee Falls, WI—Kohl’s and footwear brand Aldo International announced today a multi-year deal where Aldo will design and … [Read more...]

As Latest Twilight Film Nears, Fans Dig Up Fashion Finds

As Latest Twilight Film Nears, Fans Dig Up Fashion Finds

Twihards--diehard “Twilight” movie fans--are counting down the seconds until the saga’s third film “Twilight:Eclipse” hits … [Read more...]

Thomas Sabo Hosts VIP Vegas Store Opening

Olivia Palermo and Nicky Hilton stopped by charm king Thomas Sabo's latest store opening in Las Vegas

Las Vegas—Sterling silver jewelry designer Thomas Sabo recently opened his second store here with a party that included guest VIPs … [Read more...]

TV Hit ‘Glee’ Adds Licensed Merch to its Repertoire

TV Hit ‘Glee’ Adds Licensed Merch to its Repertoire

Los Angeles—Some might call it the “revenge of the ‘Gleeks.’” But the unlikely success of Fox TV’s show “Glee” which went from … [Read more...]

Talbots Adds Linda Evangelists in New Market Strategy

Linda Evangelista for Talbots

Hingham, MA--Talbots reported this week it has reversed first quarter losses and plans an aggressive new marketing strategy that … [Read more...]