Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Free Shipping Most Effective Holiday Promotion

Free Shipping

Los Angeles--Got free shipping this holiday? If not, you better think about it!According to a recent e-commerce study … [Read more...]

Neiman Marcus Launches Holiday Gift Guide Challenge

Neiman Marcus Holiday Gift Guide Challenge

Dallas—Who hasn’t looked at a retailer’s gift guide recommendations and thought: “Nice choices, but I would’ve picked these … [Read more...]

NY Buyers Lounge: A Retailers’ Refuge During Market Week

NY buyers lounge

New York—During next week’s hectic market week in New York, there’s a place visiting retailers can call home—a lounge dedicated to … [Read more...]

Nordstrom to Open NY Philanthropic Retail Concept

Nordstrom to Open NY Philanthropic Retail Concept

New York—Nordstrom is indeed planning to open a store in New York, but it won’t be anything like the Seattle-based retailer’s … [Read more...]

Neiman Marcus Unveils Last Call Studio Concept

Neiman Marcus Unveils Last Call Studio Concept

Dallas—Off-price retailing and timed “flash sales” for upscale brands is all the rage and Neiman Marcus wants a bigger … [Read more...]

Bloomingdale’s Hosts Kooba Design Contest

Bloomingdale’s Hosts Kooba Design Contest

New York--Calling all Kooba fans and aspirational handbag designers!Submit a proposed Kooba handbag design sketch and you … [Read more...]

November 1 is “Fashion’s Night In”

November 1 is "Fashion's Night In"

Fashion's Night Out was a smashing success at cities around the world--and shoppers who participated in this ultimate shopping … [Read more...]

Gap’s Rebranding a Distrastrous Move?

gap logo

San Francisco--Just as BP's handling of the worst oil spill in U.S. history earlier this year is already a public-relations case … [Read more...]

FTC to Tighten Rules to Stop Misleading Eco Claims

FTC to Tighten Rules to Stop Misleading Eco Claims

Washington--In an effort to prevent "green washing"--misleading information about a product's environmental attributes--The … [Read more...]

Shopbop Wins Social Media Popularity Contest

Shopbop Facebook page

If you're a fashion company on Facebook and Twitter, you probably monitor your number of fans and followers, respectively, so it's … [Read more...]

Belk Launches Re-Branding, Marketing Campaign

Belk logo

Charlotte—Belk, Inc. has launched this week an updated corporate identity that projects the company's restated mission "to satisfy … [Read more...]

Vera Bradley Looking for Its Next Top Model

Vera Bradley

Orlando--Handbag, travel, stationery and eyewear designer Vera Bradley is looking for its next model.Vera Bradley is looking … [Read more...]