The latest promotions, branding campaigns, initiatives, events and ideas

Tous Taps JLO for Face of Jewelry Brand

Jennifer Lopez

Barcelona—Jennifer Lopez is adding another job to her growing list of accomplishments this year. The “American Idol” judge is the … [Read more...]

Neiman Marcus Launches Blog

Neiman Marcus logo

Dallas--A brick-and-mortar store? Yeah, so? An e-commerce site? Tell us something we don’t know. A Facebook and Twitter presence? … [Read more...]

A Generation Gap?

Consumerology: the wheel of engagement for today's consumer

While accessories benefitted from a return to discretionary spending, Marshal Cohen of The NPD Group, Inc. cautions that future … [Read more...]

JCPenney to Unveil New Logo During Academy Awards

JCPenney new logo

Plano, TX—JCPenney wants to modernize its image and what better place to start than the central zone for image-making itself: The … [Read more...]

Erica Lyons Completes 268 In-Store Shops at Bon Ton

Erica Lyons shop-in-shops at Bon Ton

Providence, RI--Leading designer fashion jewelry brand Erica Lyons Jewelry recently completed installation of 268 newly designed … [Read more...]

Faith Connexion to Retire Famed Trucker Hats

Keeping the Faith: Madonna, left, and Ashley Tisdale, right, sporting their Faith trucker hats

Los Angeles—When the likes of Madonna, Kim Kardashian, Eva Longario Vanessa Hudgens, Ashley Tisdale and Paris Hilton want to dash … [Read more...]

“I Believe Bracelet” Assists Urban League Scholarship Program

Payless storefront

Topeka, KA--In celebration of Black History Month during February, Payless ShoeSource is continuing its successful Payless … [Read more...]

Tod’s to Foot Bill for Coliseum Renovation

Rome Coliseum

Rome—The Coliseum, one of the most iconic ancient sites in the world, is getting face lift underwritten by Italian footwear brand, … [Read more...]

“Modern Family”‘s Sofia Vergara to Be Next Kmart Brand

Sofia Vergara at ELLE Magazine's Women in Television Celebration

Troy, MI—Sofia Vergara, one of the stars of ABC’s Emmy-award winning TV series, “Modern Family,” is joining Kmart’s growing family … [Read more...]

J. Crew Debuts its Made in Italy Film Series

J.Crew's president and creative director Jenna Lyons living la dolce vita in the company's film series on Italian craftsmanship

New York--We admit it: we're starting to get a bit jealous of certain people (ahem, Jenna) at J.Crew. Aside from the astounding … [Read more...]

Timberland Official Footwear for Sundance 2011

Timberland Sundance

Stratham, NH—If you’re planning to premiere your latest indie flick at the 2011 Sundance Film Festival, you will probably be … [Read more...]

Learning the 8 C’s of Customer Service

The McMillanDoolittle 8 Cs Model: clarity, convenience, choice, communications, cast, control, consistency, connection

New York—Although there may not be a simple “A,B,C” formula to being a successful retailer, there are some eight consumer touch … [Read more...]