Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Retail Doctor’s RX For Holiday Woes

Holiday shopping mall

Coxsackie, NY—After such a strong showing for holiday retail so far this year—and the estimates that shoppers will be seeking … [Read more...]

Gap’s ‘Made in USA” Feed Bags Made in China

Gap's Made in USA FEED bag

San Francisco--The Gap can’t catch a public relations break. After the retailer's recently attempted rebranding debacle, which … [Read more...]

Everlast Inks Exculsive with Sears Holdings

Everlast fitness

Hoffman Estates, IL--Sports and fitness brand Everlast Worldwide inked an exclusive license deal with Sears Holdings, which will … [Read more...]

‘Lost Mitten Club” Solves a Problem Single Handedly

Lost Mitten Club

Dodgeville, WI—During the season when we travel over the river and through the woods, we sometimes lose a single glove or mitten … [Read more...]

Blake Lively Teams up with Chanel

Blake Lively and Karl Lagerfeld

When Gossip Girl’s very own Blake Lively was hanging out with Karl Lagerfeld back in July in Paris, the rumor mill speculated that … [Read more...]

EMU Kicks Back Over UGG Lawsuit

EMU vs UGG

South Geelong, Australia—EMU Australia, which Deckers Outdoor Corp. filed suit against on Tuesday for trademark infringement over … [Read more...]

Battle Over Boots: Deckers Sues EMU Over UGG Brand

EMU vs UGG

Goleta, CA--Alleging that Emu Australia mislead consumers into believing they are buying an UGG merchandise, Deckers Outdoor has … [Read more...]

Kohl’s Renews Vera Wang License Early

Kohl's Simply Vera Vera Wang collection

Menomonee Falls, WI--Kohl’s today announced today the early renewal of its long-term license agreement to be the exclusive … [Read more...]

NPD: Black Friday Weekend Recipe for Success

Black Friday

Port Washington, NY–As the holiday weekend approached retailers put together their merchandising, marketing, and operational … [Read more...]

Thanksgiving: The Next Black Friday?

Thanksgiving: The Next Black Friday?

In an effort to garner as much business as possible in a difficult economic climate, more top U.S. retailers will be opening their … [Read more...]

Bergdorf Goodman Announces Window Contest Winner

CJF Designs' winning virtual window display

New York—Now that’s what we call holiday spirit!More than 2,800 people entered Bergdorf Goodman’s holiday Polyvore challenge, … [Read more...]

Kohls to Bow JLO, Mark Anthony Lifestyle Brands

Kohls to Blow JLO Mark Anthony Lifestyle Brands

Menomonee Falls, WI—Jennifer Lopez and husband Marc Anthony have collaborated on song duets, music videos and film projects. Next … [Read more...]