Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Designer Brings ‘Mad Men’ Look to QVC

The 60s-era styles of Betty, Peggy and Joan can be found a special collection for QVC designed by "Mad Men"'s costume designer

Janie Bryant, the costume designer behind the 1960s-era TV drama “Mad Men,” will be bringing a vintage themed collection of … [Read more...]

Tiffany Previews New Handbags Online

The new Tiffany & Co. leathergoods collection had its debut online prior to its September launch in store

New York—For the first time in about 20 years, Tiffany & Co. is back into handbags and small leathergoods. Well soon, that … [Read more...]

Stage Stores Donates $55,000 from Breast Cancer Charm Bracelet

Breast Cancer Charm Bracelet

NEW YORK--As proof that a little can really add up to a lot, Stage Stores Inc. sold 5,500 units of a $15 gold-tone, chain-link … [Read more...]

Frederick’s of Hollywood Inks Accessories Licenses

The lingerie company hopes to spread its sexy image into accessories and other classifications

Hollywood--Famed lingerie house Frederick's of Hollywood Group Inc. has signed three separate multi-year licenses as part of its … [Read more...]

Sears, Kmart Get Exclusive with Junior Brand Bongo

Audrina Patridge of "The Hills" fame will appear as the latest Bongo girl in national advertising for Sears and Kmart launch.

New York—Sears and Kmart are hoping juniors will go bonkers for Bongo. Iconix Brand Group announced Tuesday a long-term agreement … [Read more...]

Macy’s to Offer Back to School Demos of New Xbox Interface

Macy's to Offer Back to School Demos of New Xbox Interface

New York—Gamers are fair game for retailers who are looking to increase traffic for back-to-school shopping. And Macy’s is giving … [Read more...]

Avon to Buy Silpada Designs for $650 Million

Avon to Buy Silpada Designs for $650 Million

New York--Avon Products Inc. agreed today to buy Silpada Designs, a direct seller of sterling silver jewelry, for $650 million, to … [Read more...]

Bulgari Premieres its Rossellini Bag

Bulgari Premieres its Rossellini Bag

London—Bulgari unveiled today its latest “it” handbag, named for actress/model Isabella Rossellini, who collaborated with the … [Read more...]

Billabong Plans to Buy and Expand RVCA Brand

Billabong Plans to Buy and Expand RVCA Brand

Burleigh Heads, Queensland--Australian surf and skate apparel firm Billabong International Limited plans to buy and expand RVCA, … [Read more...]

Heat Wave Warmed Retail Sales?

Apparel sales may have wilted during this week's heat wave, but casual footwear and hats sales were on the rise.

New York—The record breaking heat wave that hit most of the Northeast United States this week had another effect besides pushing … [Read more...]

Kohl’s Back to School Contest to Give Out $500,000 Each to 20 Schools

Kohl’s Back to School Contest to Give Out $500,000 Each to 20 Schools

Menomonee Falls, WI—Kohl’s today announced a contest to give $500,000 each to 20 schools each this year. By year’s end, the … [Read more...]

Old Navy Celebrates July 4 With Sales to Help U.S. Troops

Old Navy

Old Navy hopes to help Americans look a little more patriotic this Fourth of July weekend while helping supply comfort items to … [Read more...]