Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Target Launches New Disney Collection

Titled "D-Signed," the apparel and accessories are modeled after the personal style of the show's title character Sonny Munroe, played by 17-year old actress Demi Lovato

Minneapolis--Target has joined forces with Disney Consumer Products (DCP) to unveil a new line of apparel and accessories called … [Read more...]

Sotheby’s to Again Auction Duchess of Windsor Jewels

Sotheby’s to Again Auction Duchess of Windsor Jewels

London—Some 23 years after its record-setting $50.3 million auction of the Duchess of Windsor’s jewelry, Sotheby’s is once again … [Read more...]

Luxottica Unveils Revolutionary Concept Store

Luxottica concept store

Melbourne, Australia—Want to jump on a treadmill and see if those Ray-Bans would stay on tight during your morning jog? Want to … [Read more...]

Target to Open in Manhattan

Target logo

East Harlem— New Yorkers will now have one less thing to complain about: Target is finally gracing Manhattan.With a new store … [Read more...]

Ebay Offers Fashion Mobile App

Ebay Offers Fashion Mobile App

San Jose, CA--EBay has introduced a fashion application to promote its store on Apple iPhones. It comes as eBay invests heavily in … [Read more...]

Stage Stores Donates $55,000 from Breast Cancer Charm Bracelet

Breast Cancer Charm Bracelet

NEW YORK--As proof that a little can really add up to a lot, Stage Stores Inc. sold 5,500 units of a $15 gold-tone, chain-link … [Read more...]

Designer Brings ‘Mad Men’ Look to QVC

The 60s-era styles of Betty, Peggy and Joan can be found a special collection for QVC designed by "Mad Men"'s costume designer

Janie Bryant, the costume designer behind the 1960s-era TV drama “Mad Men,” will be bringing a vintage themed collection of … [Read more...]

Tiffany Previews New Handbags Online

The new Tiffany & Co. leathergoods collection had its debut online prior to its September launch in store

New York—For the first time in about 20 years, Tiffany & Co. is back into handbags and small leathergoods. Well soon, that … [Read more...]

Frederick’s of Hollywood Inks Accessories Licenses

The lingerie company hopes to spread its sexy image into accessories and other classifications

Hollywood--Famed lingerie house Frederick's of Hollywood Group Inc. has signed three separate multi-year licenses as part of its … [Read more...]

Sears, Kmart Get Exclusive with Junior Brand Bongo

Audrina Patridge of "The Hills" fame will appear as the latest Bongo girl in national advertising for Sears and Kmart launch.

New York—Sears and Kmart are hoping juniors will go bonkers for Bongo. Iconix Brand Group announced Tuesday a long-term agreement … [Read more...]

Macy’s to Offer Back to School Demos of New Xbox Interface

Macy's to Offer Back to School Demos of New Xbox Interface

New York—Gamers are fair game for retailers who are looking to increase traffic for back-to-school shopping. And Macy’s is giving … [Read more...]

Avon to Buy Silpada Designs for $650 Million

Avon to Buy Silpada Designs for $650 Million

New York--Avon Products Inc. agreed today to buy Silpada Designs, a direct seller of sterling silver jewelry, for $650 million, to … [Read more...]