Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Liz Claiborne Arrives At JCPenney Stores

Liz Claiborne Arrives At JCPenney Stores

Plano, TX--JCPenney launches this week the Liz Claiborne in its stores in the United States and Puerto Rico, the culmination of … [Read more...]

Giant Dior Handbag Conceals Remodeling

Giant Dior Handbag Conceals Remodeling

New York--Just when we thought handbags were getting smaller! Christian Dior's store on E. 57th Street found a clever way to … [Read more...]

Macy’s Flashes Back to the 80s with Material Girl Line

Macy’s Flashes Back to the 80s with Material Girl Line

New York—It was Madonna Mania at Macy’s on Tuesday, as more than 200 tweens and their moms lined up outside Macy’s Herald Square … [Read more...]

Frye to Open NY Store

Frye

New York--The Frye Company, the country’s oldest continuously operating shoe company, announced today that it will open its first … [Read more...]

The New Mobile Economy

Gucci updates fans with its iPhone app

As American consumers adopt hand-held shopping, are retailers all thumbs when it comes to “m-commerce?” Jeff Prine … [Read more...]

Luxurygoods Logo Study: Less is More

Luxurygoods Logo Study: Less is More

Los Angeles —The logo on designer handbags may say far more about a consumer’s social status and aspirations than the brand name … [Read more...]

Sears Signs Lease Deal with Forever 21

Sears Signs Lease Deal with Forever 21

Hoffman Estates, IL--Sears Holdings has signed a long-term lease with Forever 21 to occupy approximately 43,000 square feet of its … [Read more...]

Christmas in July Gains Retail Traction

Christmas in July Gains Retail Traction

Stevens, PA—Searching for ways to boost summer sales? According to a recent Unity Marketing report, more retailers—from Sears to … [Read more...]

Target Launches New Disney Collection

Titled "D-Signed," the apparel and accessories are modeled after the personal style of the show's title character Sonny Munroe, played by 17-year old actress Demi Lovato

Minneapolis--Target has joined forces with Disney Consumer Products (DCP) to unveil a new line of apparel and accessories called … [Read more...]

Luxottica Unveils Revolutionary Concept Store

Luxottica concept store

Melbourne, Australia—Want to jump on a treadmill and see if those Ray-Bans would stay on tight during your morning jog? Want to … [Read more...]

Target to Open in Manhattan

Target logo

East Harlem— New Yorkers will now have one less thing to complain about: Target is finally gracing Manhattan. With a new store … [Read more...]

Sotheby’s to Again Auction Duchess of Windsor Jewels

Sotheby’s to Again Auction Duchess of Windsor Jewels

London—Some 23 years after its record-setting $50.3 million auction of the Duchess of Windsor’s jewelry, Sotheby’s is once again … [Read more...]