Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Kohl’s Latest Exclusive: Britney Spears for Candie’s

Kohl’s Latest Exclusive: Britney Spears for Candie’s

New York—Pop singer icon Britany Spears is exercising her prerogative as a designer. And she’s hoping for a hit “one more time” in … [Read more...]

Madonna Revives ’80s Chic with New ‘Material Girl’ Line

adonna Revives ’80s Chic with New ‘Material Girl’ Line

You know that we are living in a material world, right? Just in case you forgot, Madonna’s bringing back her signature ‘80s flare … [Read more...]

Forum Shops Think Pink with Giveaways

Forum Shops Think Pink with Giveaways

LAS VEGAS-- Today is National Pink Day (who knew?) and the Forum Shops at Caesars is celebrating. Despite the day’s undocumented … [Read more...]

Swarovski Expands Licensed Boutique Model at Airports, Casinos

Swarovski Expands Licensed Boutique Model at Airports, Casinos

New York—Airports and casinos are about to get a bit more sparkly. Swarovski fashion jewelry company is aggressively expanding its … [Read more...]

Kohl’s Signs Aldo for Shoe Exclusives

Kohl's

Menomenee Falls, WI—Kohl’s and footwear brand Aldo International announced today a multi-year deal where Aldo will design and … [Read more...]

As Latest Twilight Film Nears, Fans Dig Up Fashion Finds

As Latest Twilight Film Nears, Fans Dig Up Fashion Finds

Twihards--diehard “Twilight” movie fans--are counting down the seconds until the saga’s third film “Twilight:Eclipse” hits … [Read more...]

Thomas Sabo Hosts VIP Vegas Store Opening

Olivia Palermo and Nicky Hilton stopped by charm king Thomas Sabo's latest store opening in Las Vegas

Las Vegas—Sterling silver jewelry designer Thomas Sabo recently opened his second store here with a party that included guest VIPs … [Read more...]

TV Hit ‘Glee’ Adds Licensed Merch to its Repertoire

TV Hit ‘Glee’ Adds Licensed Merch to its Repertoire

Los Angeles—Some might call it the “revenge of the ‘Gleeks.’” But the unlikely success of Fox TV’s show “Glee” which went from … [Read more...]

Talbots Adds Linda Evangelists in New Market Strategy

Linda Evangelista for Talbots

Hingham, MA--Talbots reported this week it has reversed first quarter losses and plans an aggressive new marketing strategy that … [Read more...]

Target to Debut Mulberry Handbags this Fall

Target to Debut Mulberry Handbags this Fall

Minneapolis—The British are coming to Target. The latest designer brand to partner with the mass merchant is Mulberry, the … [Read more...]

Gap and CFDA/Vogue Fashion Fund Introduce Limited-Edition Collection

Gap and CFDA

SAN FRANCISCO--Yesterday Gap debuted its limited-edition collection of designs created exclusively for Gap by this year’s … [Read more...]

NY, Philly Boutiques Gear Up for Independent Retail Week

Independent Retail Week

New York— Nolcha’s Independent Retail Week returns, this time June 7 through June 13 (in New York) and June 14 through 20 (in … [Read more...]