Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Claire’s Makes Music with Lyrix Jewelry

Lyrix for Claire's

Los Angeles--“All you need is love”…and some interlocking bangles, rings and guitar pick jewelry with famous lyrics etched into … [Read more...]

“LPLP BY Linea Pelle” Bows at Target

Linea Pelle's LPLP for Target

Los Angeles—Target shoppers are getting a dose of the good life, Southern California style. Linea Pelle, the handbag, belt and … [Read more...]

Tous Taps JLO for Face of Jewelry Brand

Jennifer Lopez

Barcelona—Jennifer Lopez is adding another job to her growing list of accomplishments this year. The “American Idol” judge is the … [Read more...]

Neiman Marcus Launches Blog

Neiman Marcus logo

Dallas--A brick-and-mortar store? Yeah, so? An e-commerce site? Tell us something we don’t know. A Facebook and Twitter presence? … [Read more...]

A Generation Gap?

Consumerology: the wheel of engagement for today's consumer

While accessories benefitted from a return to discretionary spending, Marshal Cohen of The NPD Group, Inc. cautions that future … [Read more...]

JCPenney to Unveil New Logo During Academy Awards

JCPenney new logo

Plano, TX—JCPenney wants to modernize its image and what better place to start than the central zone for image-making itself: The … [Read more...]

Erica Lyons Completes 268 In-Store Shops at Bon Ton

Erica Lyons shop-in-shops at Bon Ton

Providence, RI--Leading designer fashion jewelry brand Erica Lyons Jewelry recently completed installation of 268 newly designed … [Read more...]

Faith Connexion to Retire Famed Trucker Hats

Keeping the Faith: Madonna, left, and Ashley Tisdale, right, sporting their Faith trucker hats

Los Angeles—When the likes of Madonna, Kim Kardashian, Eva Longario Vanessa Hudgens, Ashley Tisdale and Paris Hilton want to dash … [Read more...]

“I Believe Bracelet” Assists Urban League Scholarship Program

Payless storefront

Topeka, KA--In celebration of Black History Month during February, Payless ShoeSource is continuing its successful Payless … [Read more...]

Tod’s to Foot Bill for Coliseum Renovation

Rome Coliseum

Rome—The Coliseum, one of the most iconic ancient sites in the world, is getting face lift underwritten by Italian footwear brand, … [Read more...]

“Modern Family”‘s Sofia Vergara to Be Next Kmart Brand

Sofia Vergara at ELLE Magazine's Women in Television Celebration

Troy, MI—Sofia Vergara, one of the stars of ABC’s Emmy-award winning TV series, “Modern Family,” is joining Kmart’s growing family … [Read more...]

J. Crew Debuts its Made in Italy Film Series

J.Crew's president and creative director Jenna Lyons living la dolce vita in the company's film series on Italian craftsmanship

New York--We admit it: we're starting to get a bit jealous of certain people (ahem, Jenna) at J.Crew. Aside from the astounding … [Read more...]