Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Avon to Buy Silpada Designs for $650 Million

Avon to Buy Silpada Designs for $650 Million

New York--Avon Products Inc. agreed today to buy Silpada Designs, a direct seller of sterling silver jewelry, for $650 million, to … [Read more...]

Bulgari Premieres its Rossellini Bag

Bulgari Premieres its Rossellini Bag

London—Bulgari unveiled today its latest “it” handbag, named for actress/model Isabella Rossellini, who collaborated with the … [Read more...]

Billabong Plans to Buy and Expand RVCA Brand

Billabong Plans to Buy and Expand RVCA Brand

Burleigh Heads, Queensland--Australian surf and skate apparel firm Billabong International Limited plans to buy and expand RVCA, … [Read more...]

Heat Wave Warmed Retail Sales?

Apparel sales may have wilted during this week's heat wave, but casual footwear and hats sales were on the rise.

New York—The record breaking heat wave that hit most of the Northeast United States this week had another effect besides pushing … [Read more...]

Kohl’s Back to School Contest to Give Out $500,000 Each to 20 Schools

Kohl’s Back to School Contest to Give Out $500,000 Each to 20 Schools

Menomonee Falls, WI—Kohl’s today announced a contest to give $500,000 each to 20 schools each this year. By year’s end, the … [Read more...]

Old Navy Celebrates July 4 With Sales to Help U.S. Troops

Old Navy

Old Navy hopes to help Americans look a little more patriotic this Fourth of July weekend while helping supply comfort items to … [Read more...]

Early Retailing Exec Publishes Memoir

Joanna Bradshaw's book Jody

Want an insider’s look at department store retailing in the 1960s and 70s? In the new memoir "Jody" (AuthorHouse), Joanna “Jody” … [Read more...]

JCPenney, Aldo Team Up for Shop-In-Shop Concept

JCPenney, Aldo Team Up for Shop-In-Shop Concept

Plano, TX and Montreal—JCPenney and Aldo USA announced today that the department store would be the exclusive U.S. retailer for … [Read more...]

Kohl’s Latest Exclusive: Britney Spears for Candie’s

Kohl’s Latest Exclusive: Britney Spears for Candie’s

New York—Pop singer icon Britany Spears is exercising her prerogative as a designer. And she’s hoping for a hit “one more time” in … [Read more...]

Madonna Revives ’80s Chic with New ‘Material Girl’ Line

adonna Revives ’80s Chic with New ‘Material Girl’ Line

You know that we are living in a material world, right? Just in case you forgot, Madonna’s bringing back her signature ‘80s flare … [Read more...]

Forum Shops Think Pink with Giveaways

Forum Shops Think Pink with Giveaways

LAS VEGAS-- Today is National Pink Day (who knew?) and the Forum Shops at Caesars is celebrating. Despite the day’s undocumented … [Read more...]

Swarovski Expands Licensed Boutique Model at Airports, Casinos

Swarovski Expands Licensed Boutique Model at Airports, Casinos

New York—Airports and casinos are about to get a bit more sparkly. Swarovski fashion jewelry company is aggressively expanding its … [Read more...]