Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Thomas Sabo Hosts VIP Vegas Store Opening

Olivia Palermo and Nicky Hilton stopped by charm king Thomas Sabo's latest store opening in Las Vegas

Las Vegas—Sterling silver jewelry designer Thomas Sabo recently opened his second store here with a party that included guest VIPs … [Read more...]

TV Hit ‘Glee’ Adds Licensed Merch to its Repertoire

TV Hit ‘Glee’ Adds Licensed Merch to its Repertoire

Los Angeles—Some might call it the “revenge of the ‘Gleeks.’” But the unlikely success of Fox TV’s show “Glee” which went from … [Read more...]

Talbots Adds Linda Evangelists in New Market Strategy

Linda Evangelista for Talbots

Hingham, MA--Talbots reported this week it has reversed first quarter losses and plans an aggressive new marketing strategy that … [Read more...]

Target to Debut Mulberry Handbags this Fall

Target to Debut Mulberry Handbags this Fall

Minneapolis—The British are coming to Target. The latest designer brand to partner with the mass merchant is Mulberry, the … [Read more...]

Gap and CFDA/Vogue Fashion Fund Introduce Limited-Edition Collection

Gap and CFDA

SAN FRANCISCO--Yesterday Gap debuted its limited-edition collection of designs created exclusively for Gap by this year’s … [Read more...]

NY, Philly Boutiques Gear Up for Independent Retail Week

Independent Retail Week

New York— Nolcha’s Independent Retail Week returns, this time June 7 through June 13 (in New York) and June 14 through 20 (in … [Read more...]

World Cup Accessories Cheer on Teams

Go team! Havaianas, ToyWatch, Happy Socks and Try Change by Allison add to the team spirit

 Every year, millions of avid sport fans gather to watch the FIFA World Cup live, on TV or the Internet, cheering … [Read more...]

World Cup Trophy to Travel in Style

world-cup-trophy

Paris—Like many well-heeled travelers flying to the World Cup soccer games in South Africa, the 2010 World Cup trophy will be … [Read more...]

Vermonters Hold “Socks for Soldiers” Event

Darn Tough socks like these--great for hot or cold weather--are being donated to troops from the Vermont National Guard

Northfield, VT—A  Vermont-based retailer and a performance sock manufacturer have teamed up to help soldiers who are serving in … [Read more...]

Bergdorf Features ‘Sex and the City 2′ Windows by Patricia Field

Bergdorf Features ‘Sex and the City 2′

New York--"Sex and the City 2" opens tomorrow (as if you hadn't heard) and there's a sense of giddiness among New York … [Read more...]

Governors Island’s Pop-Up Shop Mixes Fashion with History

Governors Island’s Pop-Up

New York— New York has plenty of pop-up shops but this might be the first to combine fashion with a historical adventure. This … [Read more...]

Havaianas Opens U.S. Store

Havaianas

New York– Flip-flop brand Havaianas is opening its first “Havaianas kiosk” at the Limelight Marketplace. Carrying all 250 styles, … [Read more...]

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