Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Luxurygoods Logo Study: Less is More

Luxurygoods Logo Study: Less is More

Los Angeles —The logo on designer handbags may say far more about a consumer’s social status and aspirations than the brand name … [Read more...]

Sears Signs Lease Deal with Forever 21

Sears Signs Lease Deal with Forever 21

Hoffman Estates, IL--Sears Holdings has signed a long-term lease with Forever 21 to occupy approximately 43,000 square feet of its … [Read more...]

Christmas in July Gains Retail Traction

Christmas in July Gains Retail Traction

Stevens, PA—Searching for ways to boost summer sales? According to a recent Unity Marketing report, more retailers—from Sears to … [Read more...]

Target Launches New Disney Collection

Titled "D-Signed," the apparel and accessories are modeled after the personal style of the show's title character Sonny Munroe, played by 17-year old actress Demi Lovato

Minneapolis--Target has joined forces with Disney Consumer Products (DCP) to unveil a new line of apparel and accessories called … [Read more...]

Luxottica Unveils Revolutionary Concept Store

Luxottica concept store

Melbourne, Australia—Want to jump on a treadmill and see if those Ray-Bans would stay on tight during your morning jog? Want to … [Read more...]

Target to Open in Manhattan

Target logo

East Harlem— New Yorkers will now have one less thing to complain about: Target is finally gracing Manhattan.With a new store … [Read more...]

Sotheby’s to Again Auction Duchess of Windsor Jewels

Sotheby’s to Again Auction Duchess of Windsor Jewels

London—Some 23 years after its record-setting $50.3 million auction of the Duchess of Windsor’s jewelry, Sotheby’s is once again … [Read more...]

Ebay Offers Fashion Mobile App

Ebay Offers Fashion Mobile App

San Jose, CA--EBay has introduced a fashion application to promote its store on Apple iPhones. It comes as eBay invests heavily in … [Read more...]

Stage Stores Donates $55,000 from Breast Cancer Charm Bracelet

Breast Cancer Charm Bracelet

NEW YORK--As proof that a little can really add up to a lot, Stage Stores Inc. sold 5,500 units of a $15 gold-tone, chain-link … [Read more...]

Designer Brings ‘Mad Men’ Look to QVC

The 60s-era styles of Betty, Peggy and Joan can be found a special collection for QVC designed by "Mad Men"'s costume designer

Janie Bryant, the costume designer behind the 1960s-era TV drama “Mad Men,” will be bringing a vintage themed collection of … [Read more...]

Tiffany Previews New Handbags Online

The new Tiffany & Co. leathergoods collection had its debut online prior to its September launch in store

New York—For the first time in about 20 years, Tiffany & Co. is back into handbags and small leathergoods. Well soon, that … [Read more...]

Frederick’s of Hollywood Inks Accessories Licenses

The lingerie company hopes to spread its sexy image into accessories and other classifications

Hollywood--Famed lingerie house Frederick's of Hollywood Group Inc. has signed three separate multi-year licenses as part of its … [Read more...]