Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Shopbop Wins Social Media Popularity Contest

Shopbop Facebook page

If you're a fashion company on Facebook and Twitter, you probably monitor your number of fans and followers, respectively, so it's … [Read more...]

Belk Launches Re-Branding, Marketing Campaign

Belk logo

Charlotte—Belk, Inc. has launched this week an updated corporate identity that projects the company's restated mission "to satisfy … [Read more...]

Vera Bradley Looking for Its Next Top Model

Vera Bradley

Orlando--Handbag, travel, stationery and eyewear designer Vera Bradley is looking for its next model.Vera Bradley is looking … [Read more...]

Target to Try on New Size at Retail

Target to Try on New Size at Retail

Minneapolis—Bigger isn’t necessarily better when planning new store locations these days. Case in point: Target announced recently … [Read more...]

JCPenney Announces Stores Openings, Renovation Plans

JCPenney

Plano, TX—JCPenney announced plans to expand into "underserved" major markets as part of its long-range plan that also includes … [Read more...]

Dressbarn Honors Teachers with In-Store Events

Dressbarn Honors Teachers with In-Store Events

Suffern, NY--Teachers truly have the most important job, and retailer dressbarn is making sure they receive extra credit where … [Read more...]

Maurices Kicks Off Nationwide Band Search

Maurices Kicks Off Nationwide Band Search

Duluth, MN—Maurices, a leading “small town” fashion specialty store, is doing its own version of “America’s Got Talent,” a … [Read more...]

Material Girls: Madonna, Lourdes, Appear at Macy’s NYC

Material Girls: Madonna, Lourdes, Appear at Macy’s NYC

New York—While fashion news from across the pond this week circles around which A-lister went to Kate Moss’ party for her new … [Read more...]

Forever 21 Opens in India

Women line up for the opening of Forever 21's first store in India

New Delhi--While Bollyhood movies often depict Indian women in traditional saris, the modern Indian consumer embraces the same … [Read more...]

Hermes Launches its First Chinese Luxury Brand

Hermes Launches its First Chinese Luxury Brand

Hong Kong—Hermès opened today its latest retail concept, Shang Xia, the first of what the French luxurygoods company hopes will be … [Read more...]

Hudson Hotel Launches Luxury Vending Machine

Hudson Hotel Launches Luxury Vending Machine

New York--Forget about M&M's and pretzels, this vending machine is all about looking and being fabulous!Semi-Automatic, … [Read more...]

G-III Apparel Group Signs Camuto Group Deal

Vince Camuto logo

New York--G-III Apparel Group has signed a joint venture deal with The Camuto Group that will open and operate footwear and … [Read more...]