Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Material Girls: Madonna, Lourdes, Appear at Macy’s NYC

Material Girls: Madonna, Lourdes, Appear at Macy’s NYC

New York—While fashion news from across the pond this week circles around which A-lister went to Kate Moss’ party for her new … [Read more...]

Forever 21 Opens in India

Women line up for the opening of Forever 21's first store in India

New Delhi--While Bollyhood movies often depict Indian women in traditional saris, the modern Indian consumer embraces the same … [Read more...]

Hermes Launches its First Chinese Luxury Brand

Hermes Launches its First Chinese Luxury Brand

Hong Kong—Hermès opened today its latest retail concept, Shang Xia, the first of what the French luxurygoods company hopes will be … [Read more...]

Hudson Hotel Launches Luxury Vending Machine

Hudson Hotel Launches Luxury Vending Machine

New York--Forget about M&M's and pretzels, this vending machine is all about looking and being fabulous! Semi-Automatic, … [Read more...]

G-III Apparel Group Signs Camuto Group Deal

Vince Camuto logo

New York--G-III Apparel Group has signed a joint venture deal with The Camuto Group that will open and operate footwear and … [Read more...]

Sears to Launch Exclusive French Connection UK Collection

Sears to Launch Exclusive French Connection UK Collection

Hoffman Estates, IL—Sears is stepping up its offering in the contemporary market with the launch in early 2011 of UK Style by … [Read more...]

Get Ready: Fashion’s Night Out is Tonight

Get Ready: Fashion’s Night Out is Tonight

New York fashion insiders are already abuzz with Fashion Week, now it’s the public’s turn. The brainchild of Vogue Editor in … [Read more...]

Carlisle Unveils its 2010 ‘Fabric of Hope’ Scarf

Carlisle 2010 'Fabric of Hope' Scarf

New York—What could be better than this? Donning a chic silk scarf that helps raise money for breast cancer research. The … [Read more...]

‘Real Fake’ Art Exhibition Examines Counterfeit Culture

‘Real Fake’ Art Exhibition Examines Counterfeit Culture

New York--Counterfeit luxury items might be the bane of the fashion industry’s existence, but they provide inspiration for Chinese … [Read more...]

Cynthia Rowley Creates Fashion Band-Aids

Cynthia Rowley Creates Fashion Band-Aids

New York--Sometimes kissing a boo-boo just isn't enough. In what is hardly the last frontier for a designer collaboration, … [Read more...]

Lanvin Designs New H&M Collection

Lanvin Designs New H&M Collection

Stockholm—French brand Lavin is the latest luxury brand to collaborate with fast-fashion retailer H&M on a designer apparel … [Read more...]

Betsey Johnson Launches Fashion Tattoos

Betsey Johnson Launches Fashion Tattoos

New York--Want to wear your (jeweled) heart on your sleeve? Go right ahead with Betsey Johnson's line of temporary tattoos, that … [Read more...]