Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

‘Real Fake’ Art Exhibition Examines Counterfeit Culture

‘Real Fake’ Art Exhibition Examines Counterfeit Culture

New York--Counterfeit luxury items might be the bane of the fashion industry’s existence, but they provide inspiration for Chinese … [Read more...]

Cynthia Rowley Creates Fashion Band-Aids

Cynthia Rowley Creates Fashion Band-Aids

New York--Sometimes kissing a boo-boo just isn't enough.In what is hardly the last frontier for a designer collaboration, … [Read more...]

Lanvin Designs New H&M Collection

Lanvin Designs New H&M Collection

Stockholm—French brand Lavin is the latest luxury brand to collaborate with fast-fashion retailer H&M on a designer apparel … [Read more...]

Betsey Johnson Launches Fashion Tattoos

Betsey Johnson Launches Fashion Tattoos

New York--Want to wear your (jeweled) heart on your sleeve? Go right ahead with Betsey Johnson's line of temporary tattoos, that … [Read more...]

Venice Bans ‘Risque’ Handbag Billboard

Venice Bans ‘Risque’ Handbag Billboard

Venice—While famous paintings of nude women hang in Venice’s Academia museum, Venice's mayor isn’t pleased with a planned Bulgari … [Read more...]

Macy’s, Claire’s Sing Out to “Gleeks” This Fall

Sue Sylvester played by Jane Lynch

Century City, CA—Macy’s and Claire’s Stores are hoping to tune into the demand for all things “Gleek” this fall as the retailers … [Read more...]

Payless Launches Isabel Toledo and Colette Paris

Payless Launches Isabel Toledo and Colette Paris

Topeka, KA---Payless ShoeSource plans to roll out its latest capsule designer collection of footwear and handbags by Isabel Toledo … [Read more...]

Madonna in Trademark Battle Over Macy’s ‘Material Girl’ Line

Madonna in Trademark Battle Over Macy’s ‘Material Girl’ Line

Los Angeles--Madonna might fancy herself the original "Material Girl" but L.A. Triumph begs to differ.The California clothing … [Read more...]

Target Stages Kaleidoscopic Fashion Show

Target Stages Kaleidoscopic Fashion Show

New York—For once Target thought inside the box, and the and the result was a Kaleidoscopic Fashion Spectacular that impressed … [Read more...]

Public Scrambles for Tix to Fashion’s Night Out Runway Show

Public Scrambles for Tix to Fashion’s Night Out Runway Show

New York—Think you can’t sit next to top editors at one the hottest runway shows at Lincoln Center? You can try, but it’s gonna … [Read more...]

Contest Makes Consumers ‘Famous for the Day’

Contest Makes Consumers ‘Famous for the Day’

St. Louis –— Famous Footwear, the family footwear chain operated by Brown Shoe Company, Inc, announces a new web series that gives … [Read more...]

Jackie’s Jewelry Fetches Nearly $80,000

Jackie Kennedy

London—Two faux pearl necklaces and a pair of faux diamond and pearl earrings once worn by Jacqueline Kennedy when she was first … [Read more...]