Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Bulgari to Introduce Serpenti Leathergoods

Bulgari's Serpenti handbag collection

Rome—While much of the news recently about Bulgari has centered on how crucial its jewelry and watch business will be to its new … [Read more...]

Target Tops Harris Poll on Best Value Retail Brand

Target Logo

New York—For the second year in a row, Target came out on top with the strongest brand equity among retail brands. While the … [Read more...]

Fashion Industry Holds Sample Sale to Aid Japan

I Sun NY logo

New York--We don’t usually plug sample sales but this one’s a must.Fashion Girls For Japan is a two-day sample sale featuring … [Read more...]

‘Leather Naturally’ Campaign Gains Momentum

Leather Naturally

Hong Kong--A campaign to educate designers and consumers about the benefits of leather is gaining momentum after a steering group … [Read more...]

Marimekko to Open NY Flagship Store

Marimekko logo

New York--Marimekko is set to open its own flagship store in Manhattan this fall.The Marimekko showroom, which opened in New … [Read more...]

Claire’s Makes Music with Lyrix Jewelry

Lyrix for Claire's

Los Angeles--“All you need is love”…and some interlocking bangles, rings and guitar pick jewelry with famous lyrics etched into … [Read more...]

“LPLP BY Linea Pelle” Bows at Target

Linea Pelle's LPLP for Target

Los Angeles—Target shoppers are getting a dose of the good life, Southern California style. Linea Pelle, the handbag, belt and … [Read more...]

Tous Taps JLO for Face of Jewelry Brand

Jennifer Lopez

Barcelona—Jennifer Lopez is adding another job to her growing list of accomplishments this year. The “American Idol” judge is the … [Read more...]

Neiman Marcus Launches Blog

Neiman Marcus logo

Dallas--A brick-and-mortar store? Yeah, so? An e-commerce site? Tell us something we don’t know. A Facebook and Twitter presence? … [Read more...]

A Generation Gap?

Consumerology: the wheel of engagement for today's consumer

While accessories benefitted from a return to discretionary spending, Marshal Cohen of The NPD Group, Inc. cautions that future … [Read more...]

JCPenney to Unveil New Logo During Academy Awards

JCPenney new logo

Plano, TX—JCPenney wants to modernize its image and what better place to start than the central zone for image-making itself: The … [Read more...]

Erica Lyons Completes 268 In-Store Shops at Bon Ton

Erica Lyons shop-in-shops at Bon Ton

Providence, RI--Leading designer fashion jewelry brand Erica Lyons Jewelry recently completed installation of 268 newly designed … [Read more...]