The latest promotions, branding campaigns, initiatives, events and ideas

Burberry Uses Interactive Video for Sunglass Launch

Burburry sunglasses

London—Burberry is getting playful with its new Brights foldable sunglasses. To tout the collection, which retails starting at … [Read more...]

Couple Wins $10,000 Kate Middleton-Inspired Ring

The lucky winners of a Kate Middleton inspired ring

Orlando, FL—How do you get consumers to “like” your new e-commerce site on Facebook? Offer a spectacular giveaway and make sure it … [Read more...]

Banana Republic To Launch “Mad Men” Collection

Banana Republic launches the full collection in its own stores on August 11.

New York—Although “Maddicts” will have to wait until March 2012 to see the next season of “Mad Men,” fans next month can buy … [Read more...]

Lane Bryant Named “Plus Retailer of the Year”

Lane Bryant Fall 2011

New York—For the second year in a row, Lane Bryant, a leading plus-size women's specialty apparel retailer, was named “Plus … [Read more...]

Swarovski Announces Joint Collection With Chamilia


Minneapolis--Swarovski is adding-a-business as fast as you can say add-a-bead.The fifth generation, Austrian-based Swarovksi … [Read more...]

Mango Looks to Accelerate U.S. Push

Mango storefront

Barcelona--Mango is looking for a department store partner to expand its flagship brand in the United States, where it already has … [Read more...]

TAG Heuer Opens First Flagship in North America

Exterior of new TAG Heuer flagship at the Crystals

Las Vegas—TAG Heuer recently opened its first North American flagship store here, a location that not only will house the watch … [Read more...]

ABC Home to Host Ugandan Bead Artists

ABC Home Ugandan Artists

New York--We’ve all heard a lot about Fair Trade merchandise, where women from impoverished countries are employed to utilize … [Read more...]

Soho Gears up for Spanish Shopping Event

Spanish Soho Mile

New Yori--¡Viva Espaňa!On June 1, the Spain-U.S. Chamber of Commerce spotlights Spanish style with its 6th annual Spanish Soho … [Read more...]

Topshop Creates Secret Pop-Up Shop-in-Shop

Topshop's pop-up-shop

New York and London--We’re heard of speakeasies and secret bars, but never secret shops inside of other shops!So while pop-up … [Read more...]

Pretty Ballerinas Expands Stores, Adding Beverly Hills

Ballet flats

Ferrerías, Menorca, Spain—Pretty Ballerinas is one footwear company that’s glad business is flat. Or flats as in ballet flats, … [Read more...]

FIT to Salute Belk at Benefit Gala


New York--Belk, a third-generation family-owned retailer and the nation’s largest privately owned department store group, is soon … [Read more...]