Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

J. Crew Debuts its Made in Italy Film Series

J.Crew's president and creative director Jenna Lyons living la dolce vita in the company's film series on Italian craftsmanship

New York--We admit it: we're starting to get a bit jealous of certain people (ahem, Jenna) at J.Crew. Aside from the astounding … [Read more...]

Timberland Official Footwear for Sundance 2011

Timberland Sundance

Stratham, NH—If you’re planning to premiere your latest indie flick at the 2011 Sundance Film Festival, you will probably be … [Read more...]

Learning the 8 C’s of Customer Service

The McMillanDoolittle 8 Cs Model: clarity, convenience, choice, communications, cast, control, consistency, connection

New York—Although there may not be a simple “A,B,C” formula to being a successful retailer, there are some eight consumer touch … [Read more...]

Neiman Marcus to Narrate Virtual Fashion Shows

Neiman Marcus virtual fashion shows

Dallas--Sure the general public can watch fashion shows on TV or even on YouTube practically as they happen, but Neiman Marcus … [Read more...]

Macy’s Offers Million Dollar Makeover

Macy's Million Dollar Makeover with Clinton Kelly

New York—It’s a new year and an opportunity for a new you! Recognizing this opportunity to target people looking to “make over … [Read more...]

Accessories Council to Hold Pre-Valentines Day Promo Twitter Party

Valentine's Day image

New York—Gearing up for Valentine’s Day? And no, we’re not talking about what you’re buying your sweetie (although it better be … [Read more...]

Harvey Nichols’ Doggone Accessories

Harvey Nichols

London—The folks at Harvey Nichols sure can’t be characterized as having the typical British stiff upper lips.  In its holiday … [Read more...]

Ruia Women’s Shoe Boutique Tempts with TV

Ruia Boutique

New York—Maybe it’s subliminal marketing. After all, this shoe store definitely makes you want to slip your shoes off and put your … [Read more...]

Retail Doctor’s RX For Holiday Woes

Holiday shopping mall

Coxsackie, NY—After such a strong showing for holiday retail so far this year—and the estimates that shoppers will be seeking … [Read more...]

Gap’s ‘Made in USA” Feed Bags Made in China

Gap's Made in USA FEED bag

San Francisco--The Gap can’t catch a public relations break. After the retailer's recently attempted rebranding debacle, which … [Read more...]

Everlast Inks Exculsive with Sears Holdings

Everlast fitness

Hoffman Estates, IL--Sports and fitness brand Everlast Worldwide inked an exclusive license deal with Sears Holdings, which will … [Read more...]

‘Lost Mitten Club” Solves a Problem Single Handedly

Lost Mitten Club

Dodgeville, WI—During the season when we travel over the river and through the woods, we sometimes lose a single glove or mitten … [Read more...]