Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Express Adds Facebook Shopping

Express

New York—Social commerce—using social media as a means to not only reach consumers but also sell them merchandise—got a boost … [Read more...]

Dressbarn to Hold Teacher Appreciation Event

Dress Barn storefront

Suffern, NY--With all those budget cuts, teachers need all the love and support they can get. Luckily, dressbarn is once again … [Read more...]

Store Savvy: Maximizing Daily Deal Specials

groupon fab'rik

Whopping Daily Deal specials from Groupon, LivingSocial and numerous local versions are all over the news, not to mention your … [Read more...]

Mulberry Touts: Be Kate for a Day

rings

London—For those that didn’t make the cut for Prince William and Kate Middleton’s wedding this Friday, Mulberry is offering a … [Read more...]

Vince Camuto Adds First Branded Outlet Store in California

Vince Camuto outlet store

Los Angeles—Citadel Outlets, Los Angeles’ premiere outlet shopping mall, just got another hot tenant.The first Vince Camuto … [Read more...]

Putting a Fashion Foot, or Hand, Forward for Earth Day

2011 Earth Day Sprout Watch, eco-friendly styles constructed from sustainable materials including corn resin, bamboo, mineral crystal, organic cotton, conflict free diamonds and mother of pearl, from Armitron.

Bloomingdale’s SOHO Ecolux Designer Pop-up Shop New York--Spring Ecolux Designer Pop-Up Shop, showcasing 10 contemporary fashion … [Read more...]

Bulgari to Introduce Serpenti Leathergoods

Bulgari's Serpenti handbag collection

Rome—While much of the news recently about Bulgari has centered on how crucial its jewelry and watch business will be to its new … [Read more...]

Target Tops Harris Poll on Best Value Retail Brand

Target Logo

New York—For the second year in a row, Target came out on top with the strongest brand equity among retail brands. While the … [Read more...]

Fashion Industry Holds Sample Sale to Aid Japan

I Sun NY logo

New York--We don’t usually plug sample sales but this one’s a must.Fashion Girls For Japan is a two-day sample sale featuring … [Read more...]

‘Leather Naturally’ Campaign Gains Momentum

Leather Naturally

Hong Kong--A campaign to educate designers and consumers about the benefits of leather is gaining momentum after a steering group … [Read more...]

Marimekko to Open NY Flagship Store

Marimekko logo

New York--Marimekko is set to open its own flagship store in Manhattan this fall.The Marimekko showroom, which opened in New … [Read more...]

Claire’s Makes Music with Lyrix Jewelry

Lyrix for Claire's

Los Angeles--“All you need is love”…and some interlocking bangles, rings and guitar pick jewelry with famous lyrics etched into … [Read more...]