Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Express Expands into Canada

Express' first Canadian store in the Fairview Mall, Toronto

Columbus, OH— Since it split from Limited Brands in 2007 and went public last year, Express has been building up its online and … [Read more...]

New eBay Ad Campaign Targets Mobile Shoppers

ebay-sign

San Jose, CA—Ebay’s latest advertising campaign is aimed at one of its fastest growing segments of shoppers: those who are using a … [Read more...]

ATS Pavilion Opens Sunday at Javits Center

AccessoriesTheShow

New York—New York Fashion Week may be over, but there’s still plenty of fashion action going on this weekend. On Sunday, … [Read more...]

Tiffany to Open 3rd NY Store in Soho

Tiffany blue box

New York—Just in time for its 175th anniversary, Tiffany & Co. plans to open its third Manhattan store, a 7,000 square foot … [Read more...]

Macy’s Inc. Adopts ‘Omnimedia’ Technologies to Engage Shoppers

Macy's and Bloomingdale's will be using tablet computers to help shoppers find merchandise in footwear and fine jewelry

Cincinnati,OH—Macy’s Inc. outlined this week the launch of several technology-related innovations that the department store … [Read more...]

Stein Mart’s “Real Life” Shoppers Ad Campaign Begins

Stein Mart's online community for "Love at First Find"

Jacksonville, FL—In its new national ad campaign, Stein Mart is using a new face for its brand image—or rather faces of real life … [Read more...]

Missoni for Target: A Lesson for Retailers?

Sold out Missoni for Target: poncho, $49.99, tote bag $34.99, scarf, $19.99

Minneapolis—When a luxurygoods brand, such as Prada or Hermès, controls how much of a new style in handbags and footwear is … [Read more...]

Carlisle Bows Its 13th Annual Fabric of Hope Scarf

The 2011-12 Fabric of Hope scarf

New York—Every September marks the kick off of fall fashion and it also marks the 13th year that the Carlisle Collection launches … [Read more...]

Swatch Group, Tiffany End Watch Venture in Dispute

Tiffany Atlas watch, made by Tiffany Watch Co., the now defunct joint venture between Tiffany & Co. and Swatch Group

Bienne, Switzerland--Swatch Group said today it would be terminating its long-term contract with Tiffany & Co. to make and … [Read more...]

Fashion’s Night Out: Daily Pick

Rebecca Minkoff on Fashion's Night Out

Join Rebecca Minkoff at Saks to Get Your Hair Braided and Personalize Your Dee ClutchNew York--If you’re like us, you love all … [Read more...]

Gap Inc. Expands into Russia, Serbia

Russian ad for Banana Republic

San Francisco--Gap Inc. is continuing its aggressive global expansion with the opening of the first Banana Republic store in … [Read more...]

Coach Opens First European Flagship in London

Coach flagship at No. 41 New Bond Street

London—In celebration of its 70th anniversary this year, Coach opened its first European flagship store on New Bond Street on … [Read more...]