Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Kohls to Bow JLO, Mark Anthony Lifestyle Brands

Kohls to Blow JLO Mark Anthony Lifestyle Brands

Menomonee Falls, WI—Jennifer Lopez and husband Marc Anthony have collaborated on song duets, music videos and film projects. Next … [Read more...]

Free Shipping Most Effective Holiday Promotion

Free Shipping

Los Angeles--Got free shipping this holiday? If not, you better think about it! According to a recent e-commerce study … [Read more...]

Neiman Marcus Launches Holiday Gift Guide Challenge

Neiman Marcus Holiday Gift Guide Challenge

Dallas—Who hasn’t looked at a retailer’s gift guide recommendations and thought: “Nice choices, but I would’ve picked these … [Read more...]

NY Buyers Lounge: A Retailers’ Refuge During Market Week

NY buyers lounge

New York—During next week’s hectic market week in New York, there’s a place visiting retailers can call home—a lounge dedicated to … [Read more...]

Nordstrom to Open NY Philanthropic Retail Concept

Nordstrom to Open NY Philanthropic Retail Concept

New York—Nordstrom is indeed planning to open a store in New York, but it won’t be anything like the Seattle-based retailer’s … [Read more...]

Neiman Marcus Unveils Last Call Studio Concept

Neiman Marcus Unveils Last Call Studio Concept

Dallas—Off-price retailing and timed “flash sales” for upscale brands is all the rage and Neiman Marcus wants a bigger … [Read more...]

Bloomingdale’s Hosts Kooba Design Contest

Bloomingdale’s Hosts Kooba Design Contest

New York--Calling all Kooba fans and aspirational handbag designers! Submit a proposed Kooba handbag design sketch and you … [Read more...]

November 1 is “Fashion’s Night In”

November 1 is "Fashion's Night In"

Fashion's Night Out was a smashing success at cities around the world--and shoppers who participated in this ultimate shopping … [Read more...]

Gap’s Rebranding a Distrastrous Move?

gap logo

San Francisco--Just as BP's handling of the worst oil spill in U.S. history earlier this year is already a public-relations case … [Read more...]

FTC to Tighten Rules to Stop Misleading Eco Claims

FTC to Tighten Rules to Stop Misleading Eco Claims

Washington--In an effort to prevent "green washing"--misleading information about a product's environmental attributes--The … [Read more...]

Shopbop Wins Social Media Popularity Contest

Shopbop Facebook page

If you're a fashion company on Facebook and Twitter, you probably monitor your number of fans and followers, respectively, so it's … [Read more...]

Belk Launches Re-Branding, Marketing Campaign

Belk logo

Charlotte—Belk, Inc. has launched this week an updated corporate identity that projects the company's restated mission "to satisfy … [Read more...]