Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Madonna in Trademark Battle Over Macy’s ‘Material Girl’ Line

Madonna in Trademark Battle Over Macy’s ‘Material Girl’ Line

Los Angeles--Madonna might fancy herself the original "Material Girl" but L.A. Triumph begs to differ.The California clothing … [Read more...]

Target Stages Kaleidoscopic Fashion Show

Target Stages Kaleidoscopic Fashion Show

New York—For once Target thought inside the box, and the and the result was a Kaleidoscopic Fashion Spectacular that impressed … [Read more...]

Public Scrambles for Tix to Fashion’s Night Out Runway Show

Public Scrambles for Tix to Fashion’s Night Out Runway Show

New York—Think you can’t sit next to top editors at one the hottest runway shows at Lincoln Center? You can try, but it’s gonna … [Read more...]

Contest Makes Consumers ‘Famous for the Day’

Contest Makes Consumers ‘Famous for the Day’

St. Louis –— Famous Footwear, the family footwear chain operated by Brown Shoe Company, Inc, announces a new web series that gives … [Read more...]

Jackie’s Jewelry Fetches Nearly $80,000

Jackie Kennedy

London—Two faux pearl necklaces and a pair of faux diamond and pearl earrings once worn by Jacqueline Kennedy when she was first … [Read more...]

Hermes, Colette Launch Web Campaign Promoting Scarves

The "J'aime mon carre" website touts scarves to young women worldwide

Paris—If you think an Hermès scarf is just something that Queen Elizabeth ties around her head on a blustery afternoon at … [Read more...]

Fortunoff to Return to Retail this Fall

Fortunoff to Return to Retail this Fall

New York—Fortunoff, once the “Source” for fine jewelry, watches, home furnishings and outdoor furniture in the New York tri-state … [Read more...]

Von Mauer to Launch New Mall Specialty Chain

Von Mauer to Launch New Mall Specialty Chain

Davenport, IA--Von Maur Inc. recently announced plans to launch a chain of mall-based specialty stores that could compete with … [Read more...]

Piperlime to Open NY Pop Up Next Month

Piperlime

San Francisco--Piperlime, the Gap Inc.’s e-tailer known for the trendy looks in footwear, apparel, handbags and jewelry, is … [Read more...]

Liz Claiborne Arrives At JCPenney Stores

Liz Claiborne Arrives At JCPenney Stores

Plano, TX--JCPenney launches this week the Liz Claiborne in its stores in the United States and Puerto Rico, the culmination of … [Read more...]

Giant Dior Handbag Conceals Remodeling

Giant Dior Handbag Conceals Remodeling

New York--Just when we thought handbags were getting smaller!Christian Dior's store on E. 57th Street found a clever way to … [Read more...]

Macy’s Flashes Back to the 80s with Material Girl Line

Macy’s Flashes Back to the 80s with Material Girl Line

New York—It was Madonna Mania at Macy’s on Tuesday, as more than 200 tweens and their moms lined up outside Macy’s Herald Square … [Read more...]