Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

H&M Goes Goth with “Girl with the Dragon Tattoo” Line

H&M's Girl with the Dragon Tattoo collection

Stockholm--We've been predicting a punky-goth fashion resurgence when the movie "The Girl with the Dragon Tattoo" launches its … [Read more...]

Urban Outfitters Renames “Navajo” Items after Causing Offense

This Urban Outfitters flask is now called "printed" instead of "Navajo"

Flagstaff, AZ--When an ethnic group becomes a fashion adjective, prepare for backlash.There’s a current fashion trend that is … [Read more...]

Retailers Help Women Dress for Success

Coldwater Creek's Style Up for Success promotion for Dress for Success

New York--For anyone who's ever complained they have "nothing to wear" to that job interview or job, imagine if that were … [Read more...]

LA Boutique Decades Launches 2 Pop-Ups in NYC

"Downtown" gunmetal ring from the Haskell for Decades Uptown/Downtown Collection

New York—Los Angeles vintage boutique Decades is hosting two pop-up stores in New York this weekend, one uptown and one downtown. … [Read more...]

Today, John Hardy Debuts Recycled Silver Line on QVC

Angela Lindvall models the Angela by John Hardy for QVC collaboration

West Chester, PA—Known for his silver jewelry from Bali, designer John Hardy has teamed up with model and environmentalist Angela … [Read more...]

Tiffany Jewels to Star in New “Great Gatsby” Film

"The Great Gatsby" to premiere Christmas Day 2012

New York—Call it the “Jazz Age” or the “Roaring Twenties,” the 1920s are in vogue again in fashion and popular culture.From … [Read more...]

Stage Stores Bows New Off-Price Concept for Small Towns

Stage Stores

Houston--Stage Stores hopes to bring off-price concept stores to “small town America.”The company which operates 805 stores in … [Read more...]

Fashion Bug Launches National Fundraising Initiative

Fashion Bug's Pink Ribbon T-Shirts

Bensalem, PA—Throughout Breast Cancer Awareness Month this October, all Fashion Bug stores across the country will donate 100% of … [Read more...]

Spanish Jewelry Brand Uno de 50 to Open More U.S. Stores

From Uno de 50's 15th anniversary collection

Madrid—Tous isn’t the only Spanish jewelry brand expanding into the United States.Just in time for its 15th anniversary, Uno … [Read more...]

Avenue Adds New Jewelry Styles for Plus Size Consumer

Avenue's new plus size fashion jewelry

Rochelle Park, NJ—Avenue, the specialty apparel chain known for stylish apparel and accessories for women sizes 14 and up, is now … [Read more...]

Macy’s To Teach Another “Retail 101” Class

Lisa Price, a fashion entrepreneur who participated in Macy's first Workshop

New York—What better way to learn the ins and outs of retail than from one of the world’s best known retailers?That's exactly … [Read more...]

NRF: Expect “Boo”-ming Halloween Sales

"Zombie bride" one of the top sellers at Party City

Washington–Although Halloween still has a long way to go to catch up to Christmas in sales, the National Retail Federation (NRF) … [Read more...]