Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Faith Connexion to Retire Famed Trucker Hats

Keeping the Faith: Madonna, left, and Ashley Tisdale, right, sporting their Faith trucker hats

Los Angeles—When the likes of Madonna, Kim Kardashian, Eva Longario Vanessa Hudgens, Ashley Tisdale and Paris Hilton want to dash … [Read more...]

“I Believe Bracelet” Assists Urban League Scholarship Program

Payless storefront

Topeka, KA--In celebration of Black History Month during February, Payless ShoeSource is continuing its successful Payless … [Read more...]

Tod’s to Foot Bill for Coliseum Renovation

Rome Coliseum

Rome—The Coliseum, one of the most iconic ancient sites in the world, is getting face lift underwritten by Italian footwear brand, … [Read more...]

“Modern Family”‘s Sofia Vergara to Be Next Kmart Brand

Sofia Vergara at ELLE Magazine's Women in Television Celebration

Troy, MI—Sofia Vergara, one of the stars of ABC’s Emmy-award winning TV series, “Modern Family,” is joining Kmart’s growing family … [Read more...]

J. Crew Debuts its Made in Italy Film Series

J.Crew's president and creative director Jenna Lyons living la dolce vita in the company's film series on Italian craftsmanship

New York--We admit it: we're starting to get a bit jealous of certain people (ahem, Jenna) at J.Crew. Aside from the astounding … [Read more...]

Timberland Official Footwear for Sundance 2011

Timberland Sundance

Stratham, NH—If you’re planning to premiere your latest indie flick at the 2011 Sundance Film Festival, you will probably be … [Read more...]

Learning the 8 C’s of Customer Service

The McMillanDoolittle 8 Cs Model: clarity, convenience, choice, communications, cast, control, consistency, connection

New York—Although there may not be a simple “A,B,C” formula to being a successful retailer, there are some eight consumer touch … [Read more...]

Neiman Marcus to Narrate Virtual Fashion Shows

Neiman Marcus virtual fashion shows

Dallas--Sure the general public can watch fashion shows on TV or even on YouTube practically as they happen, but Neiman Marcus … [Read more...]

Macy’s Offers Million Dollar Makeover

Macy's Million Dollar Makeover with Clinton Kelly

New York—It’s a new year and an opportunity for a new you!Recognizing this opportunity to target people looking to “make over … [Read more...]

Accessories Council to Hold Pre-Valentines Day Promo Twitter Party

Valentine's Day image

New York—Gearing up for Valentine’s Day? And no, we’re not talking about what you’re buying your sweetie (although it better be … [Read more...]

Harvey Nichols’ Doggone Accessories

Harvey Nichols

London—The folks at Harvey Nichols sure can’t be characterized as having the typical British stiff upper lips.  In its holiday … [Read more...]

Ruia Women’s Shoe Boutique Tempts with TV

Ruia Boutique

New York—Maybe it’s subliminal marketing. After all, this shoe store definitely makes you want to slip your shoes off and put your … [Read more...]