Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Cool-Girl Marni Label Goes Mass with H&M Collaboration

Styling a Marni for H&M photo shoot

Stockholm--The dust has barely settled on H&M’s Versace collaboration and already the fast-fashion retailer is preparing for … [Read more...]

Move Over Black Friday, Get Ready for a Bigger Small Business Saturday

Small Business Saturday 2011

New York—The big box retailers may be garnering most of the Black Friday buzz, but come Saturday, Nov. 26, thousands of small, … [Read more...]

This 150-Year-Old French Jeweler Snubs Snobbery

Mauboussin interior

New York--Despite its 150-year history, French jeweler Mauboussin is not going for snob appeal. In fact, its break-the-rules … [Read more...]

Nominate a Charitible Retailer for DMC’s Next Big Give Award

The Next Big Give logo

Dallas—As part of its annual Next Big Give awards, Dallas Market Center is searching the U.S. for generous specialty stores who … [Read more...]

Beauty Queens Greet Fans at Macy’s

Miss USA Alyssa Campanella (left) and Miss Teen USA Danielle Doty

New York—Women might not have gotten to walk in their shoes, but Macy’s customers did get to go shoe shopping with Miss USA … [Read more...]

ShopNBC to Bow Brooks Brothers’ Accessories

A Brooks Brothers quilted lamb satchel, retail $313, one of the accessories being offered to ShopNBC viewers

Minneapolis—Brooks Brothers, the fashion name “steeped in American heritage,” will make its TV debut on ShopNBC with a … [Read more...]

H&M Goes Goth with “Girl with the Dragon Tattoo” Line

H&M's Girl with the Dragon Tattoo collection

Stockholm--We've been predicting a punky-goth fashion resurgence when the movie "The Girl with the Dragon Tattoo" launches its … [Read more...]

Urban Outfitters Renames “Navajo” Items after Causing Offense

This Urban Outfitters flask is now called "printed" instead of "Navajo"

Flagstaff, AZ--When an ethnic group becomes a fashion adjective, prepare for backlash. There’s a current fashion trend that … [Read more...]

Retailers Help Women Dress for Success

Coldwater Creek's Style Up for Success promotion for Dress for Success

New York--For anyone who's ever complained they have "nothing to wear" to that job interview or job, imagine if that were … [Read more...]

LA Boutique Decades Launches 2 Pop-Ups in NYC

"Downtown" gunmetal ring from the Haskell for Decades Uptown/Downtown Collection

New York—Los Angeles vintage boutique Decades is hosting two pop-up stores in New York this weekend, one uptown and one … [Read more...]

Today, John Hardy Debuts Recycled Silver Line on QVC

Angela Lindvall models the Angela by John Hardy for QVC collaboration

West Chester, PA—Known for his silver jewelry from Bali, designer John Hardy has teamed up with model and environmentalist … [Read more...]

Tiffany Jewels to Star in New “Great Gatsby” Film

"The Great Gatsby" to premiere Christmas Day 2012

New York—Call it the “Jazz Age” or the “Roaring Twenties,” the 1920s are in vogue again in fashion and popular … [Read more...]

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.