Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

H&M Partners With Kate Mara, Stylist Johnny Wujek To Curate Store Windows

HM Kate Mara Johnny Wujek

New York—H&M is sponsoring a collaboration that doesn’t have to do with the latest ready-to-wear collection.The Swedish … [Read more...]

Nordstrom Launches Give-Back Brand Treasure&Bond

Box stitch sweater, classic plaid shirt and skinny jeans from Treasure&Bond

Seattle--Nordstrom announced today the launch of the company's first-ever private label give-back brand, Treasure&Bond, which … [Read more...]

Banana Republic Presents Its New Look, “A Significant Shift”

Banana Republic stores recently introduced a new look in merchandise

San Francisco—On Thursday when announcing Gap Inc.’s monthly sales, Chairman/CEO Glenn Murphy boasted about positive comps and a … [Read more...]

Ascena Retail Group to Award $150K in Grant Money

Ascena Retail Group, Inc., first-ever Roslyn S. Jaffe Awards honors the lifelong contributions of Roslyn S. Jaffe, who co-founded the first dressbarn store in 1962.

Mahwah, NJ—Ascena Retail Group, Inc., parent to Lane Bryant, dressbarn and Justice among others, has launched the first-ever … [Read more...]

Pinup Prom: Pinup Girl Clothing Celebrates 15 Years of Vintage Shopping

Left to Right: Assistant Designer Micheline Pitt, Boutique Store Manager Doris Mayday, CEO, Founder Laura Byrnes, Prom Queen winner, daughter Milena Byrnes-Flores and Spokesmodel Masuimi Max

Burbank, CA—The tulle was out, the heels were high, and there was celebration in the air. On July 25, 2014, Pinup Girl Boutique, … [Read more...]

Window Watching: Madison Avenue & Rockefeller Center

20140731_173533 - Copy

Window Watching, a new series on window displays from Accessories magazine, takes you window shopping to see what the designers … [Read more...]

Hollister + Lucy Hale Launch First Ever Collection

Hollister Lucy Hale

New Albany, OH—Hollister is amid a turnaround strategy—that ain’t no lie. And part of it involves a new collaboration with “Pretty … [Read more...]

Origami Owl Presents O2 Experience to 5,000

Teen entrepreneur Bella Weems

Chandler, AZ—For starters, Bella Weems, the overachiever teen who founded Origami Owl, a jewelry line known for its customizable … [Read more...]

Victoria’s Secret Reveals 2014 What is Sexy? List

Victoria's Secret celebrates the 2014 What Is Sexy? list

San Francisco—What is sexy? Just ask Victoria’s Secret Supermodel Lily Aldridge who revealed Tuesday the highly anticipated What … [Read more...]

Meijer, Skechers Team Up to Give Shoes to Children

Children from the Boys & Girls Clubs of Indianapolis have fun with Indianapolis Colts Mascot “Blue” at Indiana Farm Bureau Football Center.

Grand Rapids, MI—Meijer and Skechers teamed up last week to give away new pairs of BOBS from Skechers shoes to 1,000 Indianapolis … [Read more...]

Lord & Taylor Launches Birdcage Accessories Concept

Lord & Taylor Birdcage Logo

New York – Lord & Taylor customers are in for a big surprise this fall when the store launches Birdcage, its new accessories … [Read more...]

Store Savvy: Serendipity Gets Its Message Out on TV

Serendipity Accessories CBS TV

Pittsburgh--Kim Coppola, the co-owner of Serendipity: Accessories to Express Yourself, doesn’t call herself a TV professional, but … [Read more...]