Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Seventeen Fashion Collection To Launch Exclusively At Sears

seventeen

New York—Already boasting such junior brands as Bongo, Kardashian Collection and Nicki Minaj, Sears today held the exclusive … [Read more...]

Burlington: Saving Lives Is Aways in Style

In-store poster featuring Grace, age 7 is a Hodgkin lymphoma survivor.  Burlington helped fund the research that put Grace in remission and back to being a stylish princess

White Plains, NY—Burlington and The Leukemia & Lymphoma Society's (LLS) Light The Night Walk fundraising campaign have … [Read more...]

Victoria’s Secret Angels Gear Up For A Supermodel Cycle Ride To Benefit Cancer Research

VICTORIA'S SECRET ANGELS GEAR UP FOR A SUPERMODEL CYCLE RIDE TO BENEFIT CANCER RESEARCH (PRNewsFoto/Victoria's Secret)

New York—Victoria's Secret Models Alessandra Ambrosio, Lily Aldridge, Elsa Hosk, Lais Ribeiro, and Martha Hunt hosted Supermodel … [Read more...]

Walmart’s First-Ever “Made in USA” Open Call is Underway

walmart

Bentonville, AR– For the first time ever, Walmart opened its doors to more than 500 manufacturers Tuesday at its world … [Read more...]

Life After Avon: Silpada Paves the Way for a New Generation

Silpada Co-Presidents Kelsey Perry and Ryane Delka are leading the way for a new generation of entrepreneurs with a new product line, new technology and steadfast commitment to their Representatives. (PRNewsFoto/Silpada Designs, Inc.)

Lenexa, KA--Silpada Designs, Inc. celebrated its own Independence Day on July 3, marking one year since its founding families … [Read more...]

BJ’s Wholesale Club Says ‘No’ to Dirty Gold

BJ's Wholesale Club

Natik, MA–BJ’s Wholesale Club became America’s first independent wholesale club company today to commit to responsible metals … [Read more...]

HSN Celebrates Birthday With Top Celebrity Debuts, New Launches

Jason Mraz

St. Petersburg, FL—Throughout the month of July, HSN will host one of its biggest birthday celebrations ever to commemorate the … [Read more...]

Brooks Brothers Appoints Zac Posen Creative Director Women’s Collection, Accessories

zac posen

New York--Brooks Brotherstoday announced that Zac Posen has been named creative director for its signature Women's collection and … [Read more...]

Authentic Brands Closing Juicy Couture Stores

juicy couture

New York--Authentic Brands Group says it will close all of its Juicy Couture brand’s U.S. stores as it plans an overhaul of the … [Read more...]

Kerry Washington, Lyn Paolo To Debut “Scandal” Collection at The Limited

Kerry Washington as Olivia Pope

Columbus, OH—Emmy and Golden Globe nominated actress Kerry Washington and costume designer Lyn Paolo, in partnership with Elliot … [Read more...]

Bon-Ton Stores to Launch Annual Charge Against Breast Cancer

Bon-Ton-robe.preview

Milwaukee, WI—The Bon-Ton Stores, Inc. which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and … [Read more...]

H&M Takes an Artful Approach to Latest NYC Flagship

HM Koons Bag

New York—There’s art for art’s sake, but also art for retail’s sake. Today, H&M opened its museum-inspired store featuring a … [Read more...]