Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Window Watching: Madison Avenue & Rockefeller Center

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Window Watching, a new series on window displays from Accessories magazine, takes you window shopping to see what the designers … [Read more...]

Hollister + Lucy Hale Launch First Ever Collection

Hollister Lucy Hale

New Albany, OH—Hollister is amid a turnaround strategy—that ain’t no lie. And part of it involves a new collaboration with “Pretty … [Read more...]

Origami Owl Presents O2 Experience to 5,000

Teen entrepreneur Bella Weems

Chandler, AZ—For starters, Bella Weems, the overachiever teen who founded Origami Owl, a jewelry line known for its customizable … [Read more...]

Victoria’s Secret Reveals 2014 What is Sexy? List

Victoria's Secret celebrates the 2014 What Is Sexy? list

San Francisco—What is sexy? Just ask Victoria’s Secret Supermodel Lily Aldridge who revealed Tuesday the highly anticipated What … [Read more...]

Meijer, Skechers Team Up to Give Shoes to Children

Children from the Boys & Girls Clubs of Indianapolis have fun with Indianapolis Colts Mascot “Blue” at Indiana Farm Bureau Football Center.

Grand Rapids, MI—Meijer and Skechers teamed up last week to give away new pairs of BOBS from Skechers shoes to 1,000 Indianapolis … [Read more...]

Lord & Taylor Launches Birdcage Accessories Concept

Lord & Taylor Birdcage Logo

New York – Lord & Taylor customers are in for a big surprise this fall when the store launches Birdcage, its new accessories … [Read more...]

Store Savvy: Serendipity Gets Its Message Out on TV

Serendipity Accessories CBS TV

Pittsburgh--Kim Coppola, the co-owner of Serendipity: Accessories to Express Yourself, doesn’t call herself a TV professional, but … [Read more...]

Alzheimer’s Association Voted Winner of $75,000 Donation from DSW

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Columbus, OH—DSW Inc., the branded footwear and accessories retailer, has announced its winner in its Shoe Lovers Care Leave Your … [Read more...]

Shopko Introduces Fashion Blog to Help Consumers Stay On Trend, On a Budget

How to ccessoriz3 summer dresses is one of Shopko's fashion tips

Green Bay, WI—Shopko is stepping up its fashion cache with a new blog and video that help shoppers put together trending fashion … [Read more...]

Fred Segal to Debut First International Store in Tokyo

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New York–Fred Segal today announced that it will open its "first international lifestyle center" in Tokyo in Spring … [Read more...]

Seventeen Fashion Collection To Launch Exclusively At Sears

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New York—Already boasting such junior brands as Bongo, Kardashian Collection and Nicki Minaj, Sears today held the exclusive … [Read more...]

Burlington: Saving Lives Is Aways in Style

In-store poster featuring Grace, age 7 is a Hodgkin lymphoma survivor.  Burlington helped fund the research that put Grace in remission and back to being a stylish princess

White Plains, NY—Burlington and The Leukemia & Lymphoma Society's (LLS) Light The Night Walk fundraising campaign have … [Read more...]