The latest promotions, branding campaigns, initiatives, events and ideas

JCPenney Uses Pinterest Boards at Mall Stores in Mother’s Day Promo


Everyone gets inspired by Pinterest boards, and JCPenney wants to maximize that interest by placing its boards right inside malls, … [Read more...]

Shop For a Cause: Rafe New York x ARK

rafe portrait

Here's a sales pitch (with a heart): shop now, get a Fall 2016 bag in advance of this Summer and help kids go to school. Sounds … [Read more...]

Item of the Day: Kipling’s ‘Sophisticated’ Styles; Eco-Friendly Line

Kipling Kaeon

Even women’s accessories have to aesthetically “grow up” somehow—and this is a business strategy that Kipling has in mind … [Read more...]

Marketing: The Fifth’s Timed Release

5th melbourne

Lots of companies exploit exclusivity to drum up demand.But The Fifth has made it into a fine art.Every month on the … [Read more...]

Marketing: Vera Bradley’s “Daymaker”

Vera Bradley

Introducing the "daymaker."You heard it here first.Or maybe you didn't.Because if you've been following the public … [Read more...]

Advertising: Kate Spade’s Continuing #MissAdventure


Kate Spade's #MissAdventure is back for a second season.After the 2015 introduction of the #MissAdventure video campaign … [Read more...]

The Wearin’ of the Green


The favorite way for Americans to celebrate St. Patrick's Day?Wearing something green.According to an annual survey that … [Read more...]

Going Behind the Scenes with LVMH

Les journees particulieres

This morning, LVMH's Instagram feed featured its reminder that the Paris-based luxury conglomerate will be reprising Les Journées … [Read more...]

Saks Elevates Online Retail via Live Chat, Social Media


In a very digitalized age, retail companies like Hudson's Bay are continuously finding ways to integrate online shopping into … [Read more...]

Tech-Fashion Steps Up as Global Wearables Market Grows 172%


It looks like technology and fashion are having a good moment.In a report released by the International Data Corporation … [Read more...]

20th Annual Global Retailing Conference to Focus on Trends


Macy's CEO Terry Lundgren and Alice + Olivia CEO and Creative Director Stacey Bendet are just two of the important speakers … [Read more...]

New Off 5th in NYC to Feature First-Ever Gilt Shop

Power Couple

New York—Call it a meeting of the minds: fashion driven, affordable priced, often discounted, retailers combining efforts.For … [Read more...]