Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

New Off 5th in NYC to Feature First-Ever Gilt Shop

Power Couple

New York—Call it a meeting of the minds: fashion driven, affordable priced, often discounted, retailers combining efforts.For … [Read more...]

Macy’s Teams Up with AwesomenessTV for New Gen Z Brand

Party dress from In Awe of You exclusively at Macy's

New York– Macy’s has partnered with AwesomenessTV to debut In Awe of You, a lifestyle brand aimed at the Gen Z (AKA … [Read more...]

Celebrities to Raise Awareness Of Heart Disease In Women at Go Red For Women 2016 Fashion Show

American Heart Association Go Red For Women logo (PRNewsFoto/American Heart Association)

New York—It’s become a semi-annual event, a highlight of New York Fashion Week. The American Heart Association announced Thursday … [Read more...]

Etsy Shop Opens in Re-Designed Macy’s Herald Square Basement

Macysetsy

New York—It wasn’t so many years ago that traditional bricks and mortar retailers were worrying about the prospect that websites … [Read more...]

Visionworks Focuses on Younger Generations with Project Runway Junior Sponsorship

Visionworks Project Runway Junior

San Antonio, TX—The ever-popular “Project Runway” has had its share of sponsorship and tie ins with the fashion industry. Now, its … [Read more...]

Belk Searches for Designers in 4th Annual Southern Designer Showcase

BELK, INC. LOGO

Charlotte--Fashion designers who have a deep connection to the South and want to showcase Modern. Southern. Style. can have their … [Read more...]

Monkey Business at Bloomingdale’s for Lunar New Year

monkey

New York--Bloomingdale’s will ring in the Year of the Monkey this Lunar New Year with special merchandise, events and cultural … [Read more...]

Tissini Makes “Major Donation” to Immigrant Organization in Florida

tissini

Miami--Tissini, an Avon-like catalog sales company aimed at Hispanic women, a successful fashion accessories company in the field … [Read more...]

Kohl’s Gives Nearly $6 Million to Needy Kids this Holiday Season

Kohls Cares for kids

Kohl’s is helping make spirits bright for children in need this holiday with nearly $6 million dollars in donations to celebrate … [Read more...]

Lord & Taylor Gets Design Award for Holiday Windows

Lord & Taylor 2015 Holiday Windows - Photo Credit: Cindy Ord, Getty Images (PRNewsFoto/Lord & Taylor)

New York—Even with construction scaffolding obscuring its street level façade, Lord & Taylor has scored a win with its holiday … [Read more...]

Jared to Enhance Pandora Offering with 200 Boutiques

From Pandora's holiday collection

Akron, OH—Jared The Galleria of Jewelry, the retail jeweler owned by Signet Jewelers, says it plans to dramatically expand its … [Read more...]

Express Debuts 1st Capsule Collection, “Edition”

EXPRESS Debuts 'Edition' Capsule Collection (PRNewsFoto/EXPRESS, Inc.)

New York—In an effort to distinguish itself this holiday, Express Inc. has launched the specialty retailer’s first high-end … [Read more...]