Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

JCPenney Runs ‘One Penny’ Mother’s Day Promo

penny

One store is taking its moniker very literally this Mother's Day.JCPenney has launched a promotion where shoppers can buy mom … [Read more...]

Store Savvy: STORY’s Newest Theme, Have Fun!

A letter from the "editor," founder Rachel Shechtman.

STORY knows that girls (and guys) just wanna have fun! The Chelsea lifestyle and fashion boutique rotates themes--aka … [Read more...]

JCPenney Uses Pinterest Boards at Mall Stores in Mother’s Day Promo

JCPenney

Everyone gets inspired by Pinterest boards, and JCPenney wants to maximize that interest by placing its boards right inside malls, … [Read more...]

Shop For a Cause: Rafe New York x ARK

rafe portrait

Here's a sales pitch (with a heart): shop now, get a Fall 2016 bag in advance of this Summer and help kids go to school. Sounds … [Read more...]

Item of the Day: Kipling’s ‘Sophisticated’ Styles; Eco-Friendly Line

Kipling Kaeon

Even women’s accessories have to aesthetically “grow up” somehow—and this is a business strategy that Kipling has in mind … [Read more...]

Marketing: The Fifth’s Timed Release

5th melbourne

Lots of companies exploit exclusivity to drum up demand.But The Fifth has made it into a fine art.Every month on the … [Read more...]

Marketing: Vera Bradley’s “Daymaker”

Vera Bradley

Introducing the "daymaker."You heard it here first.Or maybe you didn't.Because if you've been following the public … [Read more...]

Advertising: Kate Spade’s Continuing #MissAdventure

Capture

Kate Spade's #MissAdventure is back for a second season.After the 2015 introduction of the #MissAdventure video campaign … [Read more...]

The Wearin’ of the Green

NRF

The favorite way for Americans to celebrate St. Patrick's Day?Wearing something green.According to an annual survey that … [Read more...]

Going Behind the Scenes with LVMH

Les journees particulieres

This morning, LVMH's Instagram feed featured its reminder that the Paris-based luxury conglomerate will be reprising Les Journées … [Read more...]

Saks Elevates Online Retail via Live Chat, Social Media

Saks-Logo-Cropped

In a very digitalized age, retail companies like Hudson's Bay are continuously finding ways to integrate online shopping into … [Read more...]

Tech-Fashion Steps Up as Global Wearables Market Grows 172%

iwatch

It looks like technology and fashion are having a good moment.In a report released by the International Data Corporation … [Read more...]