Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Macy’s Hosts Ninth Annual “Shop For A Cause” on August 23

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Miami—Once again Macy's invites customers to participate in its ninth annual national "Shop For A Cause" charity event on … [Read more...]

Store Savvy: Kara Ross Hosts a Rock Lobster “Dinner Party” to Unveil New Line

Kara Ross lobster

It wasn’t Maine, Cape Cod or even Montauk, but lobsters were the menu highlight last week in New York when Kara Ross hosted a very … [Read more...]

Rack Room Shoes Puts Emphasis on Giving Back

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Charlotte, NC– This Back to School season, Rack Room Shoes is on target to raise more than $600,000 through its Shoes That Fit … [Read more...]

H&M Partners With Kate Mara, Stylist Johnny Wujek To Curate Store Windows

HM Kate Mara Johnny Wujek

New York—H&M is sponsoring a collaboration that doesn’t have to do with the latest ready-to-wear collection.The Swedish … [Read more...]

Nordstrom Launches Give-Back Brand Treasure&Bond

Box stitch sweater, classic plaid shirt and skinny jeans from Treasure&Bond

Seattle--Nordstrom announced today the launch of the company's first-ever private label give-back brand, Treasure&Bond, which … [Read more...]

Banana Republic Presents Its New Look, “A Significant Shift”

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San Francisco—On Thursday when announcing Gap Inc.’s monthly sales, Chairman/CEO Glenn Murphy boasted about positive comps and a … [Read more...]

Ascena Retail Group to Award $150K in Grant Money

Ascena Retail Group, Inc., first-ever Roslyn S. Jaffe Awards honors the lifelong contributions of Roslyn S. Jaffe, who co-founded the first dressbarn store in 1962.

Mahwah, NJ—Ascena Retail Group, Inc., parent to Lane Bryant, dressbarn and Justice among others, has launched the first-ever … [Read more...]

Pinup Prom: Pinup Girl Clothing Celebrates 15 Years of Vintage Shopping

Left to Right: Assistant Designer Micheline Pitt, Boutique Store Manager Doris Mayday, CEO, Founder Laura Byrnes, Prom Queen winner, daughter Milena Byrnes-Flores and Spokesmodel Masuimi Max

Burbank, CA—The tulle was out, the heels were high, and there was celebration in the air. On July 25, 2014, Pinup Girl Boutique, … [Read more...]

Window Watching: Madison Avenue & Rockefeller Center

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Window Watching, a new series on window displays from Accessories magazine, takes you window shopping to see what the designers … [Read more...]

Hollister + Lucy Hale Launch First Ever Collection

Hollister Lucy Hale

New Albany, OH—Hollister is amid a turnaround strategy—that ain’t no lie. And part of it involves a new collaboration with “Pretty … [Read more...]

Origami Owl Presents O2 Experience to 5,000

Teen entrepreneur Bella Weems

Chandler, AZ—For starters, Bella Weems, the overachiever teen who founded Origami Owl, a jewelry line known for its customizable … [Read more...]

Victoria’s Secret Reveals 2014 What is Sexy? List

Victoria's Secret celebrates the 2014 What Is Sexy? list

San Francisco—What is sexy? Just ask Victoria’s Secret Supermodel Lily Aldridge who revealed Tuesday the highly anticipated What … [Read more...]