Marketing

The latest promotions, branding campaigns, initiatives, events and ideas

Neiman Marcus Teams Up with Consignment Shop

The RealReal

Neiman Marcus has teamed up with luxury online consignment shop The RealReal to do a unique exchange. Now, instead of getting cash … [Read more...]

Gap, Virgin Hotels Bring Room Service to the Next Level

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New York—Gap Inc. has been in the throes of turning around its Gap brand with new merchandise directions. That revamp also … [Read more...]

Saks, Entertainment Industry Foundation Name Julianne Moore to Campaign

Julianne Moore wears Jason Wu designed tee for 2015 Key To The Cure Campaign in partnership with Saks Fifth Avenue and Entertainment Industry Foundation's Stand Up To Cancer. (PRNewsFoto/Saks Fifth Avenue)

New York-- Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced this week that Oscar-winning actress … [Read more...]

Ashley Stewart Revives Anew Its Plus Size Brand

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Secaucus, NJ—In retail, it ain’t so easy to come back after a bankruptcy—much less two of them. But Ashley Stewart, the plus size … [Read more...]

Kohl’s Cares Gives Back this Back-to-School Season

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Menomonee, Falls WI--Kohl’s Department Stores is featuring beloved children’s books from author Laura Numeroff available now … [Read more...]

H. Stern Bows Renovated Flagship in Manhattan

H.Stern Fifth Avenue Boutique - Facade (2)

New York--H.Stern has reopened its Fifth Avenue boutique which has been closed since January 2015 while undergoing a highly … [Read more...]

Country Singer Jennifer Nettles to Peddle Western Jewelry Collection on QVC

jennifer nettles

West Chester, PA--Country superstar Jennifer Nettles is teaming up with American West Jewelry to debut a collection on QVC Sunday, … [Read more...]

New York & Company, Eva Mendes Collaboration Extended to 2019

Eva Mendes, pictured here wearing the Maria dress, Charlotte Cabochons necklace, and Charlotte Cabochons bracelet, from her exclusive collection for New York & Co.

New York—Just because a retailer collaborates with a celebrity or designer doesn’t mean it’s always successful. Witness the … [Read more...]

Foot Locker Launches Film Contest for NYC Marathon

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New York—Today, Foot Locker, Inc., the specialty athletic retailer, announces its partnership with ASICS America Corp. to launch … [Read more...]

Nu Day Jewelry Going to the Dogs—for Rescue Help

image for article (PRNewsFoto/nu day jewelry co.)

Los Angeles--In its latest partnership, nu day jewelry co. (NDJC) joins with Big Fluffy Dog Rescue (BFDR), donating 10% of sales … [Read more...]

HBC to Expand into Europe with $2.73B Purchase of German Dept. Store

Galeria Kaufhof store in Frankfort

Toronto—After making inroads into dominating the North American department store market with the addition of Lord & Taylor and … [Read more...]

Streamlining: Gap to Close 175 of its Namesake Stores

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San Francisco—Another retailer to make drastic changes to prevent a further slide in business: this time Gap Inc. said today to … [Read more...]