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Marshal Cohen

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Marshal Cohen’s NPD Blog: “Showcasing” Shakes Up Retail

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Industry Experts

As part of our ongoing Industry Experts column, we are reprinting a blog posting from Marshal Cohen, Chief Industry Analyst for NPD Group. The original post ran here.  “Showcasing” Shakes Up Retail Ironically, the increasing number of consumers migrating to online shopping has reinforced the importance of brick-and-mortar stores, making …

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NPD’s Cohen: “Holiday 2014 Better than Reported”

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Industry Experts

Port Washington, NY—Holiday 2014 was better than reported. Black Friday and holiday sales are not the same as we remember from past years, so traditional measures and apples-to-apples comparisons will not accurately report true holiday sales performance anymore. The 2014 holiday season did just fine–it just looked a lot different. …

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NPD’s Marshal Cohen Takes a Peek at What’s Going on in Holiday Retailing

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Industry Experts

Port Washington, NY—I recently ventured to a local shopping mall with a group of NPD colleagues to check out the post-Thanksgiving retail scene. Although the stores weren’t Black Friday-esque in terms of traffic, and no consumers had to squeeze their way through doors, the resemblance to Black Friday sales was …