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ADDED VALUE PROGRAMSAccessories Magazine prides itself on custom marketing opportunities. In addition to the programs outlined, our marketing team is available to work directly with advertisers in developing unique added-value opportunities—including in-store promotions—designed to reach specific target audiences.EXECUTIVE PACK Heighten awareness of your company to top management during key market periods. With each market issue, Accessories will distribute exclusive direct mail packages to 500 top retail executives, including presidents, GMMs, and DMMs. These Executive Packages will include a copy of the magazine, a letter from the publisher created to relay the advertiser’s message, company literature (including catalogs and brochures) and/or product samples. Executive Packages are sent via overnight mail to ensure arrival prior to market week. BONUS DISTRIBUTION Maximize your visibility through our bonus distribution program at regional markets and shows. Accessories offers two unique opportunities for added distribution. Special sections containing important advertising will gain bonus exposure through reprints mailed to 500 top GMMs, DMMs and category-specific buyers nationwide. Additionally, we provide distribution at all New York accessory buildings, regional mart buildings, and nationwide industry trade shows, including:
MEDIA AND PRESS EXPOSURE The magazine and its staff reach consumers through television appearances, consumer magazines, as well as national and local newspapers. Accessories is recognized internationally as the “Voice of the Industry.” Our public relations efforts create a platform for your company to be featured in markets throughout the United States. Each issue of Accessories is mailed to 200 consumer media contacts to build awareness for the accessories industry. READER SERVICE CARD Receive sales leads that can open new doors and increase business. Generating nearly 25,000 responses annually for its advertisers, the reader service card gives direct feedback from retailers interested in learning more about specific products. Used primarily by specialty stores, but available to stores in every channel, this marketing tool directly provides advertisers with retailers’ mailing labels and phone numbers. Other Communication OpportunitiesAccessoriesTheShow New YorkAccessoriesTheShow Las Vegas As producers of the largest all-accessories trade show, Accessories Magazine has a database of over 45,000 retailers. As marketing partners, we can work with your company to target these retailers in a customized marketing program. AccessoriesTheSummit Each year, Accessories Magazine produces an industry summit, where leading manufacturers and retailers from across the country unite to discuss business issues. This event begins with a networking cocktail party and awards dinner, then continues the following day with moderated topical panel sessions. Sponsorship and promotional opportunities are available at this event. Designs For a Cure A major consumer trade show created to help find a cure for ovarian cancer. As an exhibitor, a company generates brand awareness and converts its excess inventory and cancelled orders into cash. Instead of selling your excess stock to discounters, sell it direct and keep all the proceeds. This is a great opportunity to reach the consumer and promote your brand. Ask your sales representative about event opportunities, special advertorials and internet exposure. |
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