NPD: Accessories for Men Gaining Momentum

The Louis Vuitton Men's Fall 2014 Campaign from Men's Style Director Kim Jones shot by Peter Lindbergh in Iceland.

The Louis Vuitton Men’s Fall 2014 Campaign from Men’s Style Director Kim Jones shot by Peter Lindbergh in Iceland.

Port Washington, NY–While it’s no surprise that accessories has been one of the best performing categories for women, a similar surge is happening in men’s accessories, too, according to recent findings from The NPD Group, a leading global information company.

Overall sales for men’s accessories grew 9% to $13.6 billion in the 12 months ending May 2014 (June’13 to May’14). Of the six categories tracked by NPD for men’s accessories, all experienced dollar sales increases over this time period. One of the biggest increases came in bags which posted a 26% increase.

This growth over the past year builds upon the 4% overall growth men’s accessories experienced the year before, bringing the total two-year increase to 13%.

“Today, more men are looking to stand out in a crowd, and accessories are a way to make a bold statement without having to overhaul their wardrobes,” said Marshal Cohen, chief industry analyst for NPD. “Instead of buying accessories by piecemeal, men are now making purchases across multiple categories and seasons. This increase in accessories also correlates with the growth we are seeing in men’s apparel and footwear. Overall, men are becoming more interested in fashion, and retailers are building upon this trend by catering to them specifically.”

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About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions. By combining data assets with unmatched industry expertise, NPD helps clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. www.npd.com

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