Heels.com Introduces Visual Search—a First

heelsCharlotte, NC—Ever seen a pair of heels and wondered, “Where do I get those?” or bought a dress and said “What shoes do I wear with this color/pattern?” Heels.com is introducing VISUAL SEARCH from Heels.com! This is what you do:

1. Snap a photo of a look you love or snag a pic from social media

2. Save the image or copy the image URL

3. Go to http://www.heels.com/visual-search

4. “BROWSE” to upload the image file OR paste the image URL in the required field

5. Click “MATCH” and get connected with the best match to your coveted shoe style!

Heels.com is equipping mobile and Web-based users with a new visual search functionality that will produce exact or similar product offerings for uploaded sample images and will combat the e-commerce woe of discouraged or abandoned search.

“People often struggle to find the words to describe the exact product they want. It’s so much easier to visualize as verbal descriptions can be very subjective,” said Eric McCoy, founder/chief executive, Heels.com. “A customer may say they want a ‘hot pink’ shoe, but the exact shade they have in mind could be very different than another person’s interpretation of ‘hot pink’.

“By using visual search, users are able to save time browsing and discovering products they love. We can instantly present our customers with products that meet the visual criteria.”



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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com