G-Shock’s #Neverblendin Tour Concludes In NYC With In-Store Event



Dover, NJ–Casio America, Inc. celebrates the final stop on their #Neverblendin National scavenger hunt in New York City on July 10.  The 6 week long hunt–created to drive awareness surrounding their new camouflage timepiece series–has lead consumers through cultural hotspots in Los Angeles, Miami, Dallas and now New York City.

To celebrate the New York hunt, artwork by Jamie Story, Jona Cerwinske and Mason Mcfee (aka Maseman) will be exclusively featured at the G-Shock SoHo Storeuntil August 29.   

Story, Cerwinske and Maseman will also be in attendance at the G-Shock SoHo Store Scavenger Hunt event between 7 pm to 10 pm on July 10.  The first 25 winners of the local (NYC) portion of the scavenger hunt will be admitted into the event.


G-Shock fans start the scavenger hunt at www.gshock.com/neverblendin. After sign up, players’ computers are paired with their smartphone.  The custom G-Shock application uses Google Maps and Google Street Views to virtually guide players towards G-SHOCK logos, which have been digitally camouflaged into existing street art within the city.  Each hidden G-SHOCK logo unlocks a single piece of a larger custom art puzzle.   Participants follow the map on their devices until they gather all hidden pieces.  The first 25 players to complete the puzzle receive a prize.

After completing the online portion of the hunt, players are asked if they would like to go offline and hit the streets of New York City. If offline mode is selected, the player is navigated towards the final retail destination in Manhattan, where the final clue is hidden. The first 25 offline players to collect the last clue win a G-Shock prize and gain entry to the event at the G-Shock SoHo Store.

After completing the hunt, every player (National and Local) can enter for the chance to win a trip for two to the 2014 US Open of Surfing in Huntington Beach, California.

Three styles comprised of eight models within this stealth, yet bold G-SHOCK camouflage series are the focal point for the multi-city Scavenger Hunt. The woodland and tiger camouflage patterns of these models make the watches perfectly suited for today’s street fashion scene; and are sure to stand out in crowd; hence Never Blend In. In addition to their unique look, all styles (GA100CF, GD120CM and GDX6900CM) feature G-Shock’s renowned “tough” structure of shock and 200-meter water resistance.  Combined with a wide array of functionality, such as 48-city world-time, countdown timer, stopwatch and alarms, the G-SHOCK camouflage series is sure to make time fly.

Follow: @gshock_hunt on twitter.  A live feed will tweet the status of prizing during the scavenger hunt.

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