11 Main Brings Local Shopping Experience to Online Selling

11 mainSan Mateo, CA–11 Main, Inc. today unveiled a new shopping destination that brings together a hand-selected collection of specialty shops and boutiques. As an invitation-only marketplace, 11 Main carefully selects merchants, making some of the best and most differentiated boutiques available to shoppers.

11 Main is backed by parent company Alibaba Group which claims to be the largest online and mobile commerce company in the world in terms of gross merchandise volume. (Most of its companies are based in China).

‘Main Street Experience’

The site, currently in beta, features a wide range of products, including one-of-a-kind items, not available at mass merchants and other large e-commerce sites. 11 Main offers shops in a variety of categories including Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys.

Inspired by the local “Main Street” shopping experience, 11 Main brings greater awareness to burgeoning brands and businesses and gives shoppers a place to learn more about the stories behind the shops and products they love.

“At 11 Main, we’re passionate about the shops we invite and helping them grow,” said Mike Effle, president/general manager of 11 Main. “We’re constantly introducing new shop owners who represent the diversity of Main Street and featuring their new, amazing products in a beautifully designed experience.”

“It’s truly exciting to participate in a marketplace that gives me a place to build my brand and sit alongside other shops who share my passion for products and customer experience,” says Denise Dent, shop owner, The Jewelry Lady’s Store. “I immediately requested an invitation to open a shop and am looking forward to growing my business at 11 Main.”

11 Main is a hand-selected collection of specialty shops and boutiques not available anywhere else. Shoppers and prospective merchants can request an invitation at www.11main.com.

 

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