New York—Kipling North America, a division of VF Sportswear Inc., has announced YouTube darling and pop recording artist Megan Nicole as the face of its #Back2Kipling Campaign for the back-to-school 2014 season.
“Kipling always had an energetic vibe that I was excited to bring with me to school. The patterns are fresh and unique, which is what I look for in back-to-school style,” says Megan Nicole of the July launch.
Consisting of a range of backpacks, wheeled backpacks, cross-bodies, and accessories in Kipling’s signature, lightweight crinkle nylon, the Back-to-School Collection has a color palette including deep jewel tones and tribal prints in both new and returning styles.
Kipling and Megan Nicole fans can look forward to fun and creative #Back2Kipling digital and print content, interactive social media promotions and contest, and special event activations in New York and Miami while gearing for the upcoming school year. More details will soon be available on Kipling-USA.com.