Item of the Day: IURI

iuriItem of the Day: IURI

Have you assembled your national team accessories yet as the 2014 FIFA World Cup gets underway in Brazil later this week?

A word of advice: you might want to hedge your bets and select some of the green/yellow accessories supporting Brazil, the host country.

In its Soccer Power Index (SPI) released today, FiveThirtyEight, the sports authority, predicted a World Cup win for Brazil. The South American country ranked 91.8 on the SPI scale well above the rest of the pack with a 57% chance of ranking No. 1.

That’s all well and good but as Ranger fans can tell you, it ain’t necessarily so.

Here to help soccer fans is IURI, the European sock brand that boasts jetsetters as its customers. The brand has assembled a fashionable.not-so-literally take on team colors in a capsule collection depicting most of the national teams.

Retail: $27

Like this? Share it!