Mad Style acquires Elly Preston Design

Mad Style's booth at the recent AccessoriesTheShow in New York

Mad Style’s booth at the recent AccessoriesTheShow in New York

Chicago—Mad Style announced this week that it has acquired Elly Preston Jewelry and Design for an undisclosed sum.

Mad Style is the leader in wholesale fashion within the specialty boutique industry.  Product offerings span more than 12 categories and feature “right-on-trend” apparel, bags and accessories for both men and women.

Absorbing Operations

“We are just thrilled with this acquisition,” says Mad Style CEO Douglas Stein. “Elly Preston is an amazing jewelry designer with an organic sense of style. We feel this will be a mutually beneficial collaboration for both companies. But, the real winner will be the retailers and consumers.  Absorbing the operations part of Elly Preston into our existing model allows Elly to focus on what she does so well–create handmade designs that are affordable for every woman. We have long admired Elly Preston for her natural charm, commitment to affordable design and her stellar brand.  We look forward to partnering with Elly.”

“This acquisition gives me new inspiration,” says Elly Preston. “I began designing to create wearable, affordable jewelry for all women. Each piece is a work of art using natural components. I’m thrilled to turn my focus back to the foundation of my design and my brand. Doug Stein has an impeccable business model and his longevity and fine reputation gave me the confidence to move forward in this decision.”

www.mad-style.com
www.ellypreston.com

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