Longines to Select “Most Elegant Woman” at Saturday’s Triple Crown Race

BS_Starting_GateElmont, NY—California Chrome as well as the other horses running Saturday at the Belmont Stakes are all vying for the winner’s circle. Joining them for the first time will be Longines Most Elegant Woman.

The Swatch Group-owned watch brand is official timekeeper for Belmont, the Kentucky Derby and the Preakness and hopes to heighten the glamour factor (move over Derby!) at the Belmont Stakes.

Triple Crown Tension

As part of the contest, the brand’s roving photographer will identify 100 elegant women at Belmont and give them a button to bring back to the fashion contest area at 1:00. Once they arrive Longines will announce the top 20 who will have the opportunity to walk the stage for the judges.

Winner's Circle: Stainless steel and rose gold diamond watch from Longines’ Conquest Classic collection.

Winner’s Circle: Stainless steel and rose gold diamond watch from Longines’ Conquest Classic collection.

Those judges will include retired New York Yankee Bernie Williams and Miss New York, Kira Kazantsev. The third judge still was awaiting confirmation at press time. The judges will then select the Most Elegant Eoman from the top 20 and she will receive a stainless steel and rose gold diamond watch from Longines’ Conquest Classic collection.

The tension is heightened at this year’s race due to California Chrome’s historic run for the elusive Triple Crown. Thirty six years have passed since Affirmed won the Kentucky Derby, Preakness Stakes and Belmont Stakes to achieve what’s considered the greatest accomplishment of a thoroughbred racehorse. As Official Timekeeper, Longines timed California Chrome’s recent wins at the Kentucky Derby and Preakness Stakes and will award the owner, trainer and jockey of the winning horse at Belmont with watches from the brand’s Conquest Classic collection.

Longines will also award elegant timepieces to the winning owner, trainer and jockey of the “Longines Just a Game” race. To highlight its partnership, the watchmaker will have a prominent presence throughout Belmont properties, with a large chronograph at the finish line, clocks in the paddock area and a digital “Longines Belmont Stakes Countdown Clock” on the official Belmont Stakes website, www.belmontstakes.com.

Like this? Share it!


Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com